April May 2019

A fresh resource for people who plan and manage meetings, events, business travel, promotions and incentive programs. Providing you with inspiration, guidance and great ideas.

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44 | Ignitemag.ca | April | May 2019 M ore than ever, convention centres need to be agile, make their space versatile, and above all, take a solutions-oriented approach during the planning stage. Planners and events have specific needs and goals and convention centres have to adapt and broaden the initial conversation with planners to ensure that a productive event experience is created for delegates. We recognize that associations are looking to attract a younger membership base and making their meetings productive and relevant are factors driving their transformation. Technology can be leveraged to generate audience engagement and personalization. Attendees want to have control over their event experience and design it to meet their educational and networking needs. That kind of personalization requires the power of technology. Mobile apps facilitate communications with attendees and enhance attendee engagement through feedback, surveys, continous networking and messaging. Convention centres have an absolute obligation to providing a high-speed Internet service and that infrastructure must be robust, wall-to-wall and offer capacity for large groups. We continually strive to offer the highest quality event experience to our clients. Montreal is a leading international knowledge hub and our organization is currently working on innovative projects and initiatives, such as starting creative labs where we have increased our leadership in The newly appointed president and CEO of the Palais des congres de Montreal shares his view of how planners and convention centres can work together to create the optimum attendee experience sustainable urban development. By selecting Montreal for their venue, organizers can add value to the event experience by choosing to work with local business start-ups and technology leaders as local advisors, speakers or moderators for events. In the era of artificial intelligence and virtual reality, Montreal stands as a natural and perfect city to offer a state-of-the-art convention centre that reflects the diversity, innovation and creativity of our dynamic community. The Palais des congres de Montreal already hosts many conferences that are changing the world of today and tomorrow, but we are, more than ever, providing a stage for Montreal artists, creative talent and scientists. To achieve our new vision for the Palais of tomorrow and to become more involved in the development of our community, we work with local leaders, including artists, scientists, founders of start-up companies, business communities and creators of new technologies. To guide and inspire this strategic development, we have identified four key pillars: to move to the beat of the local community; to serve as a showcase for local creative talents and scientists; to create emotion and unforgettable experiences; and to lead the effort to develop the convention centre of the future. Ulitmately, the paramount objective is to provide all of the ingredients needed to create memorable event experiences—"the one size fits all" concept no longer applies. About Robert Mercure Robert Mercure was appointed as president and CEO of the Palais des congres de Montreal in September 2018. Prior to that, he spent the past 15 years in management positions with Fairmont Hotels, including 11 years as general manager of the Fairmont Le Chateau Frontenac in Quebec City. THE FUTURE IS BRIGHT GREAT MINDS

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