Ignite

April May 2019

A fresh resource for people who plan and manage meetings, events, business travel, promotions and incentive programs. Providing you with inspiration, guidance and great ideas.

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April | May 2019 | Ignitemag.ca | 51 corporate incentives + rewards New gift offerings, industry trends and useful advice to maximize value on your reward spending Forgo pre-packaged swag bags in favour of exciting onsite gifting experiences de- signed to wow attendees and boost ROI by Wendy Helfenbaum Aim for aspirational items: Attendees are tired of company-branded golf shirts; they want brag-wor- thy, top-shelf gifts, says Amy Stavish, vice-president of sales at Cultivate, a gift experience provider in Boulder, Colorado, that works with 40 premium brands, including Lululemon, Arc'teryx, Nike and Smartwool. "Offer a gift that people aspire to use—such as polarized sunglasses, or a Kate Spade bag—where people think, 'Wow! I worked really hard for my incentive trip, and this is what I won,'" says Stavish. Lay out the logistics: Onsite gifting experiences are like pop-up shops, says Courtney Sheeley Wyckoff, owner and head of sales with Aspen, Colorado-based One Experience, which curates marketplaces onsite where guests choose from a variety of items, ranging from $10-$500 per person. "Planners may think they don't have a budget for gifts, but attendees appreciate a gift more than a dessert bar," says Wyckoff. "We get lines out the door of people waiting for gifts." Plan about two months out for items being shipped into Canada, and collect guests' sizes in advance, suggests Stavish. Special Delivery Want your event to forge an authentic connection between your company and your guests? Offer luxury merchandise and a memorable, interactive experience that allows attendees to walk away with a coveted gift. Whether you're organizing an incentive trip, a corporate retreat or a conference for thousands, here are some high-value ways to engage participants through turnkey, onsite gifting.

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