Potato Grower

May 2019

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WWW.POTATOGROWER.COM 45 5 5 - Y E A R W A R R A N T Y L O N G E S T I N T H E I R R I G A T I O N I N D U S T R Y seametrics.com THE LEADER IN IRRIGATION FLOW TECHNOLOGY AG Series Magmeters E a s y t o U s e , A c c u r a t e & R e l i a b l e AG3000 Inline Magmeter • Accurate in Tight Installations • No Moving Parts to Wear Out AG90 Saddle Magmeter • Easily Replaces Propeller Meters • No Moving Parts to Rebuild For Information Contact Seametrics 800•975•8153 The Best Value in Irrigation Flow Measurement 2357-3Seametrics13h.indd 1 3/8/19 10:13 AM POTATOES, AMERICA'S FAVORITE VEGETABLE Reporting on Potatoes USA's Consumer Attitudes & Research study Potatoes USA Kim Breshears Marketing Programs Director Consumers continue to give potatoes high marks for their versatility and good value. Understanding the consumer is important to learning what their motivations are and how to stimulate potato consumption. To understand changes in consumers' opinions of potatoes, Potatoes USA conducts an annual Consumer Attitudes and Usage (A&U) study. The A&U tracks consumers' self-reported usage of potatoes, current beliefs on health-related topics and overall attitudes toward potatoes. The 2019 study revealed many valuable insights: whAt's driVing Food PurChAses? Flavor, freshness and value are the top attributes consumers feel are important when choosing food, remaining consistent from the prior year. Cooking styles are described as basic, traditional and short-order. Consumers who described cooking styles as "from scratch" and "creative" declined from 2018 by 8 and 5 percent, respectively. Seventy-nine percent of consumers use recipes when making meals at home. Meal patterns continue to change, with 48 percent of consumers saying they eat three meals a day, the first time this number has dipped below 50 percent since the study began. PotAtoes Continue As FAVorite For the third year in a row, potatoes have been ranked as America's favorite vegetable, followed by broccoli, tomatoes and corn. Seventy-eight percent of consumers report eating potatoes once a week at home, while 72 percent report eating potatoes at least once a month at foodservice. At foodservice, potato dishes were chosen as two of the top three favorite side dishes. Consumers give potatoes high marks for their versatility, being filling and satisfying. They also love potatoes for being a good value, something everyone enjoys, and for their ability to be prepared quickly and easily. PerFormAnCe BeneFits reCognized Consumers reported increases in the following potato attributes: • Helps fuel me for my everyday activities, +5 percent • Provides sustained energy, +6 percent • Good for athletic performance, +7 percent • Used and approved by athletes, +10 percent whAt wiLL mAke Consumers eAt more PotAtoes? Twenty-seven percent of those surveyed say shorter cook times and ideas for new ways of cooking potatoes would inspire them to make them more often, while 24 percent say they would like ideas for how to prepare them with healthier nutritionals. A summary of the research can be found at www.PotatoesUSA.com/growers or by contacting Potatoes USA directly.

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