March '13

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Contents March 2013 Volume 15, Number 11 6 Departments 4.Editorial 6.INDUSTRY NEWS UPDATE 28 60.MARKETPLACE 60.Advertiser index 12 Coming in APRIL 2013: 44 features & columns Haul of Fame A Showcase of Hitch and Towing products. Staff Our expanded Showcase of Work Truck products. Sun Blockers Window Films that keep their cool. 12.Work Related 28.Getting Dressed For The Job Jake Rishavy Upfit shop gives stock trucks industrial muscle. Frontliners Grilles and Inserts put the best face forward. 50 44.Bedline Story Diana Merrill Claussen Well Connected A Mobile Electronics shop that makes good contacts. 50.Wraps That Go To Work John Carollo Recreation Department Racks for enthusiasts just in time for spring. ON THE COVER: Workin' it. Work trucks keep America moving; and aftermarket products keep restylers and upfitters serving the work truck market with the add-ons they need to perform professionally. Photo courtesy of Leer. Spray liners protect those commercial investments. Wrapping hard-working vehicles is big business. 58.Business Sense: Be Social Kristin Cline Navigate a successful social media strategy in four steps. "We never cut workforce to make more money... our diversity within light trucks helped us to do better than other shops in this area. When trucks were hurting, our commercial accounts and municipality fleets stayed more constant. If we're pigeonholed into just offroad, for example, we probably wouldn't have survived. We did a good job of staying focused enough to have a niche but also diversified enough to stay strong" — Mike Sines, owner, Global Truck Outfitters, Frostburg, Md. 2 Restyling | March 2013 RE-March-2013.indd 2 2/8/13 8:18 AM

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