March '13

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Waiting area inside the showroom caters to the comfort of clients. Diversified success Sines estimates that Global Truck Outfitters still generates between 15%-20% of overall annual revenue from non-automotive commercial and industrial coatings applications. "When we first got started those applications were the bulk of our business, but after spraying a few trucks we started going to SEMA and other trade shows and seminars — basically all the training classes I could find," he says. "We started growing our network with distributors, manufacturers and their reps. Most of all we just listened to our customers, and they kept asking for new product lines. "As opposed to how some shops do it — where they'll bring in lines and test the demand — we just talked with customers as much as possible and responded to their requests. We didn't want to be in the position of having to create a market." From its inception in 2005 through the first half of 2008, that sensible approach allowed Global Truck Outfitters to grow to nine full-time employees and experience steady 25% annual growth in sales. That allowed the company to grow into its current facility, which features a 3,500-sq.-ft. showroom, 2,500-sq.-ft. office and storage space, and four service bays that occupy another 5,000 sq. ft. "Then, around mid-2008, sales just dropped off for us like it did for most everyone in this business," he laments, noting that today his adjusted staff numbers five full-time and two part-time employees. "Thankfully, we were able to make those adjustments through attrition not layoffs, but it was tough going. Today things are slowly coming back and people are starting to spend money again." Sines attributes much of his ability to avoid layoffs to having such a diversified product offering and customer base. "We never cut workforce to make more money, it was just that the work was slowing down so we didn't replace people who left for whatever reason," he says. "During that time our diversity within light trucks helped us to do better than other shops in this area. When trucks were hurting, our commercial accounts and municipality fleets stayed more constant. If we're pigeonholed into just offroad, for example, we probably wouldn't have survived. We did a good job of staying focused enough to have a niche, but also diversified enough to stay strong." WHEN YOU'VE GOT TO HAUL IT ALL. BEDXTENDER HD™ Designed to maximize the cargo-hauling capacity of your truck. Open the tailgate and flip it out to gain two extra feet of enclosed cargo area. Flip it forward and close the tailgate to keep tools, shopping bags and smaller cargo contained in the truck bed. Constructed of rounded-rectangle, 6063 T6 aluminum tubes and clam-shell-design composite uprights that create a patented, torqueresistant cargo cage. Easy assembly and installation. Available in a durable Silver or Black powder-coat finish. 3-year/36,000-mile warranty. Become an AMP Research Authorized Dealer. Call 1-877-267-2453 or visit to learn more. TM AMP_Restyling_BXHD_Half_012513.indd 1 RE-March-2013.indd 31 1/25/13 12:22 PM March 2013 | Restyling 31 2/11/13 12:47 PM

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