March '13

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"Over the years I've tried about any form of advertising out there. The two I swear by, though, are the large catalogs and shows," he says. "With catalogs, we know they work because people call. They're everywhere in the community, all our dealerships and big customers. "The one thing I never cut is shows. We do difGlobal Truck Outfitters services ferent county fairs, home municipalities, fleets, the trades shows, truck shows. We and individual truck owners. even sponsor a truckEvent marketing pulling series where we Those large-scale relationships have prosponsor awards for the top four finishers. vided Global Truck Outfitters with the You just can't beat face-to-face interaction with your customers." foundation upon which to build a sucProviding opportunities for potential cessful business. In addition, Sines says customers to touch and see the products he's tried just about everything to raise up close and to meet his staff has been awareness of his business within the local essential as Global Truck Outfitters attracts and regional retail market, all with varying new business. degrees of success. RE-March-2013.indd 33 "We're not selling and collecting money at these types of events. It's strictly educational. We get so much exposure through those events. Of all the newspapers, radio, all the ads we've ever run, we've never seen a fraction of the response we get through events. They're low cost but high impact with a huge return on investment." That return allows Sines to keep his staff busy, now and well into the future. "There are two factors that have allowed us to be here today: One, we're blessed by God; that's our biggest. And second, we have amazing employees," says Sines. "I'm not just blowing smoke: Our people are professional, friendly, hard-working men who will go above and beyond. That's been the key to our success, without a doubt. "Without them, we'd have closed up shop a long time ago," he says. "In return, we do what we can to keep them happy, take care of them so they care for us. Our good reputation is due to the effort of our employees, and we won't ever forget that." With a staff like that, it's bound to be quite a future, to be sure. March 2013 | Restyling 33 2/11/13 12:49 PM

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