March '13

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Covering commercial trucks, vans and RVs with wrap can be a big boost in business, in income. W raps for everyday cars and small trucks are a completely different animal from commercial wraps. As specialization gets more defined, the chasm between the two grows. We wanted an update on commercial wraps so we asked our sources some very direct questions. Their answers prove very informative. Vehicles that fit the (big) bill When it comes to commercial trucks, vans, trailers, RVs and big rigs, which groups offer the strongest potential sales avenues? Sergio DeSoto is a Mutoh user at his shop called The Dezynery and tells us, "For vehicle wrap providers, the bread and butter will always be trucks and vans. When you break down the cost per impression, this medium is very attractive to both large fleet owners and operations with one vehicle." "RVers are a very special crowd," DeSoto continues. "It takes some guts to trick out your vacation house for the world to see, so these jobs are very far and few between. However, this could be a great opportunity for a reader to start a trend. 50 Restyling | March 2013 RE-March-2013.indd 50 "Big rigs are also unique because they are a completely different segment in our marketplace. There are only a few providers nationwide that can handle a large branding project for big rigs due to printer capacity and know-how. That being said, installers often make less per square foot but have a decent-size job on their hands if they get this type of work." Jim Wheat is a Mutoh and Mimaki user at his Pro Dezigns operation. When it comes to the big wraps, he says vans and trailers look to be the strong market, "as they are usually an easy install, and they are larger ticket items vs. cars and trucks. You would have to wrap several cars to equal the sale of one good-sized trailer or sprinter van. "Another reason for this," Wheat adds, "is that for most wrap shops the bigger vehicles, such as big rigs and RVs, require a larger facility to accommodate those vehicles. RVs are not something that we get a lot of requests on; however, we are getting more and more requests all the time and have actually wrapped a few RVs. This could be because wrapping an RV is far less than the cost of a custom paint job." By John Carollo Matt Richart is a Roland user and coowner of Digital EFX Wraps. He says, "From an installer's point of view, I think anything with wheels that can be wrapped is a great sales avenue. That being said, trucks, trailers and vans make up most of the vehicles we wrap. The majority of commercial wraps we do are on standard Econoline vans or trucks, as these are the most common models used by electricians, plumbers, HVAC companies, florists, home repair and other service companies." Designing for impact When it comes to the design process, might there be certain rules of thumb for "marrying" the graphic and colors with the text to get the most visual impact, but also be the most readable? Richart points out, "Vehicle wraps not only need to be eye-catching and attractive, they also need to be effective. An effective commercial vehicle wrap clearly communicates the company name or brand, what that company does, and how to get in touch with them (that is, website and/or phone number). "If the wrap involves text or logos that 2/6/13 3:01 PM

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