Restyling

March '13

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company has great brand recognition, then make this a big deal. If not, the message is more important. Reserve the heavy text for the rear. All bullets and other lengthy type should always go on the back of the vehicle." Wheat cuts to the chase: "If you can't read it, it's useless. The logo and text have to be readable. If you have a wild design that looks really great and the vehicle drives by at 20 mph and you can't read it … no good. There are definite key areas of the vehicle that we carefully choose for logo placement and contact information." they understand how it will look on van vs. a truck, this will save time and money. "So how do you do that? You need template software such as The Bad Wrap that allows you the ability to design the wrap and then show your client these concept/ proofs on their vehicle." DeSoto from The Dezynery says, "Handle your housekeeping up front. "For most wrap shops the bigger vehicles, such as big rigs and RVs, require a larger facility to accommodate those vehicles. … Ladders and rolling scaffolding make the job much easier, as well" says Wheat of ProDezigns. Production tips Keeping on the nature of commercial and fleet vehicle wraps, what tips are there regarding production timesavers? Wheat from Pro Dezigns says, "This could get deep, and be quite lengthy. However, the key is to have a good work-flow system that ensures consistency throughout the process. The client must also approve the design on each different make of vehicle to be sure e , r , d , f 52 Restyling | March 2013 RE-March-2013.indd 52 restylingmag.com 2/11/13 1:02 PM

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