March '13

Issue link:

Contents of this Issue


Page 9 of 63

Industry News Increased pickup sales equate to more dollars for dealers, restylers Despite the fact that car sales rose 18% in 2012, twice the gain of light trucks, analysts expect pickups to reclaim momentum in 2013. And with that momentum come more aftermarket dollars, as the sale of trucks generates more revenue than the sale of small vehicles for dealers, automakers and restylers. According to Ward's Auto, sales of large pickups increased 10% in December from the year before, thanks in part to increased end-of-year incentives from automakers. December's sales gains were the segment's best year-over-year improvement in four months. For 2012, the segment posted a 9% increase. Toyota reported that sales of its fullsized Tundra pickup jumped 23% in 2012. Its share of the pickup segment, including both full-sized and compacts, rose 0.7 points to 5.3%. Sales of Chrysler Group's Ram pickup rose 20%, but its pickup market share climbed 1.7 points to 15.4%. Also, the sale of Ford Motor's full-sized F-series rose 10%, increasing its share of the pickup segment 1.2 points to nearly 33.9%. General Motor's aging Chevrolet Silverado was not so lucky, losing 1.2 points of share in 2012 to 22%, as reported by 2013 wrap training sessions on tap Avery Dennison Graphics, Mentor, Ohio, announced that it will hold 10 Avery Dennison/Mutoh Car Wrap Training Sessions throughout the United States and Canada in 2013. The three-day sessions include two days of hands-on wrap instruction with the option to take the Avery Dennison wrap certification exam. The third day of training includes a vehicle wrap design, layout and customer service workshop. 8 Restyling | March 2013 RE-March-2013.indd 8 The car wrap training classes offer attendees the opportunity to obtain an in-depth understanding of graphic installation techniques and gain a competitive advantage in the vehicle wrap industry. "The Avery Dennison/Mutoh Car Wrap Training program was very successful in its first two years. We are looking forward to 2013 and our continued partnership with Mutoh America," said Paul Roba, technical manager for Avery Dennison Graphics Solu- James B. Treece of Automotive News. Analysts at forecast that a refreshed U.S. housing market will stimulate the construction industry, which will improve the pickup market. In addition, automakers and accessory dealers will also snag profits from the release of new-generation trucks such as the all-new Silverado, Ram 1500 and Ford F-150. tions. "Installers will have the opportunity to learn new skills from industry expert Justin Pate in a small class environment." The remaining 2013 Avery Dennison/ Mutoh Car Wrap Training Program schedule follows: • April 8-10, Seattle (Traffic Graphics) • April 11-13, Los Angeles (Ordway) • May 30-June 1, Wharton, N.J. (GRS) • June 3-5, Toronto (Proveer) • Sept. 12-14, Atlanta (Mutoh) • Sept. 16-18, Chicago (New Image Technologies Inc.) • Oct. 28-30, Fort Lauderdale, Fla. (DTOSI) • Oct. 31-Nov. 2, Phoenix (Mutoh) In addition to Mutoh America, Croftgate USA, Knifeless Tech Systems and Royal Sovereign will support the training sessions in 2013. All classes are taught using Avery Dennison MPI 1005 Supercast Easy Apply RS. Installers who pass the optional Avery Dennison wrap certification exam receive a free listing on Avery Dennison's CarWraps. net directory. For more information on Avery Dennison training and certification, visit www. 2/8/13 8:34 AM

Articles in this issue

Links on this page

view archives of Restyling - March '13