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ITINERARY Summer on the Snake A jam-packed day of fun in Idaho Falls Farmer’s Market. Scoop Jam. Criterium. Well known to many but obscure to some, these rich cultural events have individually done their part to spice up the “post-liberty festival” calendar in Greater Idaho Falls. Now all three of them have been combined into a full-day extravaganza dubbed Summer on the Snake. The day’s festive itinerary is coordinated by the Idaho Falls Downtown Development Corporation, Snake River Landing and Idaho Falls magazine. The fun begins at 9 a.m. with the weekly Farmer’s and Artisan’s markets on Memorial and Broadway. Next up is the “Scoop Jam!” ice cream benefit at noon at Snake River Landing. Capping off the day will be the annual Alan Butler Memorial Criterium bike race, which gears up at 5 p.m. Market Value By the time you read this, the Idaho Falls Farmer’s Market will have been going for several weeks. As the summer rolls on, you can expect to find all kinds of produce such as corn, potatoes, strawberries, raspberries, asparagus, tomatoes and even watermel- ons. Who knows, you might also find a few surprises like fresh trout, sausages or beef. On any summer Saturday from 9 a.m. to 1 p.m., you might find an estimated 600 people inspect over 30 vendor stands. The market starts small in the early part of the season, and as more fruits and vege- tables become available, the market grows. About 70 percent of the vendors at the market sell locally grown produce. Another 15 percent sell crafts with another 10 per- cent selling prepared foods (such as lunch items from lunch wagons). The other 5 per- cent of the vendors sell agriculture market- related goods. Vendors are mostly locals, with some coming from as far away as Jerome and American Falls. Most are from the Idaho Falls and Blackfoot area, as well as Rigby, Pocatello, Rexburg and St. Anthony. Here’s the Scoop Ready to sample the best ice-cream and gelato dishes in East Idaho? Don’t pass up a visit to Scoop Jam!—East Idaho’s all-you-can-eat ice cream festival. As with last year’s event, proceeds will benefit the Snake River Roaring Youth Jam. Featured eateries include Cold Stone Creamery, Farr’s Ice Cream, Reed’s Dairy, Sarah’s Candy Cottage, Sub Zero Ice Cream and Sundae’s Eats & Treats. Music group Random Sam will be on stage and the event will also have an assortment of free fun jumps and other attractions. This soiree of delightful desserts will run from noon to 4 p.m. Cost for attendees is $7 in advance or $10 at the gate. Limited tickets are available, so act quickly. You can pre-purchase tickets at the Idaho Falls Arts Council at 522-0471. Pedal Power Every summer, Historic Downtown Idaho Falls is the venue for some very interest- ing traffic flow. The term is “criterium”—a buzzword for a special brand of fast-paced cycling, which was first showcased here in 2007. Specifically, the event is the Allan Butler Memorial, named in memory of Allan Butler, an Idaho Falls native who rose through the cycling ranks to become a national caliber rider and winner of the 2005 Utah Cycling Association race series in the elite class. He was struck and killed by an automobile in the fall of 2005 while attending a bicycling industry trade show in Las Vegas. Covering about 0.7 miles in length, this fast-paced type of race is the most spec- tator-friendly of all road racing events, as competitors race in a tight pack, only inches from each other, at speeds of up to 35 miles per hour. Criterium races, particularly twilight events like this one, are extremely popular with both riders and spectators. Sound like a plan? Set aside your Saturday and come join the fun. 16 | EAST IDAHO SUMMER FUN GUIDE 2010