Ignite

June July 2019

A fresh resource for people who plan and manage meetings, events, business travel, promotions and incentive programs. Providing you with inspiration, guidance and great ideas.

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June | July 2019 | Ignitemag.ca | 17 What's your favourite part of your work? My mantra is "creating joyful experiences for others," and our business is founded on that philosophy. Every time we interact with a client, supplier or team member, we always keep that front of mind. We are in the busi- ness of delivering experiences that create long-lasting memories. The most fulfilling part of the job is seeing the joy on people's faces when they see the room for the first time, taste the catering or experience the many surprises we always have in store for them. When you get that look of wonder, you know you have it right. Tell us about your background. What led you to where you are today? I have been blessed to work with some amazing companies throughout my career that have given me the opportunity to gain hands-on experience on some of the world's largest productions. I started my career producing film launches for a Canadian film distributor, which led to a career as an in-house conference and event planner with a global travel firm. I moved on from that to spend 12 wonderful years with Nasco Staffing Solutions as the North American director of sales and marketing. Nasco gave me the exposure and experience that opened my eyes to this great, big world of possibil- ity in event management, design and production. What is your proudest moment on the job? There have been so many moments that made me proud—from working on major concerts to massive conferences and events. The one moment that sticks out in my mind is when I opened the program for the 2010 Vancouver Olympic Winter Games and saw that I had been named under the thank yous. I stepped back from that and said, Wow, you just worked on one of the biggest shows in the world, and people took notice. To what do you attribute your success? Always being open to possibility, and not muddying my mind with doubts or limitations in the beginning of the creative process. My creative brief meetings start from the place of "There is no technology uninvented and no goal unachievable." That process allows the juices to flow and for all ideas, even the absurd, to come to the table. From there we are able to distill everything down to what is possible with budget, venue, etc., and create something magical. Our company is called Reveal Events Group because every event, no matter how big or small, must have that moment that takes guests somewhere unexpected. What advice would you give someone just starting out in the industry? Get involved with the association that is best aligned with your career goals, whether that be MPI, PCMA or ILEA. Work that membership by going to events and sitting on committees. Seek mentorship from industry leaders early in your education. Volunteer. Be ready for 2 a.m. load outs and long days. Don't be afraid to push cases and get your hands dirty. Knowing what it really takes behind the scenes to make an event look flawless is invaluable knowledge for anyone choosing this career path. What might some of your colleagues be surprised to learn about you? I have a BFA in Theatre with a Major in Acting. This love of the show drives me every day, and is the lens I use to look upon my work. Every event is like drawing back the curtain on Act One for me. Oh, and cats, I REALLY LOVE CATS. Alex Bickers The president and creative director of Vancouver-based Reveal Events Group on how his background in theatre drives his event productions GET TO KNOW Bickers was named Event Professional of the Year at the Canadian Event Industry Awards.

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