Ignite

June July 2019

A fresh resource for people who plan and manage meetings, events, business travel, promotions and incentive programs. Providing you with inspiration, guidance and great ideas.

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10 | Ignitemag.ca | June | July 2019 Good To Know Florals can boost your event's impact and transform it into a memorable sensory experience. Forget requesting the same standing order year after year—traditional centrepieces in bud vases—and wow attendees with innovative arrangements and room decor that won't bust your budget: Floral Strategy Think outside the vase with these five fresh ideas by Wendy Helfenbaum Foliage—flowing ivy, fresh herbs, branches and garlands—is another hot trend, offering a lush, garden-like setting for events, says Gerestein. Greenery can be draped across chair backs, over doorways or strewn across tables. Forgo cut flowers in rented vases in favour of sustainable choices that last beyond the event itself, adds Gerestein. "We've been asked for favours, such as succulents, that attendees can take home, or planted centerpieces that guests can then transplant," she says. Cut costs by planning ahead Maximize vertical space Go green, and not just with plants Tables aren't the only spot where flowers can bloom. Hang them from a chandelier, or rig them to tent poles or ceilings, suggests Gerestein. "Hanging installations are becom- ing popular over VIP tables and dance floors," she says. "Elevated center- pieces that look like they're floating across the table are also fun—we'll use Harlow stands or tall vases and connect the flowers over the top of the table so people can see through and talk to each other." Bright ideas, notable news, cool trends Want to get the most bang for your floral buck, along with the exotic flowers you've set your sights on? Lock down your florist early. "I like to have my orders in at least a month before an event, because certain popular flowers will sell out if they're not ordered well in advance," says Janelle Gerestein, owner of Flowers by Janie, a boutique floral studio in Calgary. "Also, some of my wholesalers have standing orders arriving every week at the regular price, so if an event is scheduled close to Valentine's Day, for example, I'll order six to nine months out, so I can get good pricing before the holiday mark-up."

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