Potato Grower

July 2019

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WWW.POTATOGROWER.COM 19 Engage with media. While you may be reading this in a print publication, there are other ways to amplify our message. These can include announc- ing news about your business or farming operations in July or even writing letters to local newspapers and television stations about the importance of smart irrigation and why you celebrate Smart Irrigation Month. Advocate on behalf of the industry. Talk to your regulators and legislators. Invite them to visit your farm and see smart irrigation in action. Ask them to celebrate Smart Irrigation Month. Because smart irrigation can equate to environmental, social and economic benefits, you will be surprised just how many government leaders will want to join us with this message. Celebrate you. If you use irrigation, talk about it. Talk about what you have done to make your farm and our world better through smart irrigation. We need to do a better job of recognizing all that we have jointly accomplished. If you are interested in learning more about smart irrigation tech- nologies and practices, we encourage you to visit us this Dec. 2-6 at the 2019 Irrigation Show & Education Conference in Las Vegas. At the Irrigation Show, you will be able to not only learn about the latest technologies and trends in irrigation, but also learn from the experts just how these smart irrigation technologies are making a difference. To learn more about the Irrigation Show & Education Conference, visit www.irrigationshow.org. Finally, while we need to hold each other accountable to celebrate Smart Irrigation Month this July, let's remember that smart irri- gation does not begin July 1 or end July 31. We need to celebrate all smart irrigation brings throughout the year. Smart irrigation can be in action at any time and in any place. We need to grow the opportunities that exist to not only employ these best practices but also shine a light on them as the way irrigation should be done. The tools available at www.smartirrigationmonth.org and www.irrigation.org are a great start in making this happen. Smart irrigation can be celebrated in July, but it can be put into practice year-round. You are on the front lines of irrigation in action. Thank you for all you do, and happy Smart Irrigation Month. Irrigation in Action

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