July/August 2019

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I ce arenas that are constructed with a concrete floor should have a plan to sell dry floor space. Traditionally, our rink experiences about a 33% decrease in ice use during the spring and summer months. After calculating the cost to run 32 / JULY.AUGUST.2019 USICERINKS.COM A concrete plan to sell dry-floor space this offseason the arena, we have to make decisions about whether or not to keep ice in. If the decision is made to remove the ice, there are obligations to the community and/or owner to make sure the facility is being used to its fullest potential. The next step, then, is "selling the space" and mar- keting the facility for "non-ice" events. To effectively sell space, determine what space in your facility can be sold for mul- tipurpose use, what competitors are charg- ing and what your price point will be. // by MARK VAUGHAN DOLLARS DRY SEASON DO

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