Rink

July/August 2019

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USICERINKS.COM JULY.AUGUST.2019 / 33 KEY POINTS THAT SHOULD BE IN YOUR SALES PITCH TO POTENTIAL RENTERS: 1. Promote the square feet of open air space that is available for rent (not having support poles in this area is marketable and separates us from warehouses). 2. Facilities have sprinkler systems and are rated for recreational use. 3. Restrooms are sized for recreational use and large groups. 4. Concession stands are present and up to code. 5. The facilities are up to code for large events and zoned for recreational use. 6. Garage doors are usually present to assist with loading and unloading. 7. Parking lots can accommodate large crowds. These are some of the primary things potential renters are looking for. Other marketable items that most rinks may have include locker rooms, bleacher seating, electrical outlets, meeting rooms, tables, chairs, heat, lifts, garbage cans, clean- ing equipment and staff. Now that you have a marketable product and supplies, a pricing chart needs to be set for selling. Supply and demand will determine this, so do some research to determine who your competition is and who potential partners are. For example, be a partner with the schools as they likely do not want rentals in their gyms and can present your facility as an option. At the same time, understand what the local armory is charging because they will be your direct competitor. There are two ways to price your facil- ity, one being a flat rate that includes the use of the main arena and minimal staff, e.g., $500 per day includes the facility use and one staff member. This usually does , Marketing and selling your facility for multipurpose use can expand your customer base and bolster the bottom line.

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