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eBOOK_MCA_JULAUG19

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Feature Cover Story 22 JUL-AUG 2019 MEETINGS & CONVENTIONS MCMAG-ASIA.COM What was the aim of the event? We threw Net"ix's employees and guests a party in celebration of its 100 millionth user. The party brought to life iconic elements of Net"ix's TV shows in an elaborate event that took over the whole of Como Dempsey (including a hired actor who played a butler, a regal nod to The Crown). How did you execute it? We created three bespoke areas. In one area, we re-created an Asian street-food market with paper lanterns strung up between individual stalls that served dishes like chendol and satay. Another section, inspired by New York, featured trendy elements like an LED dance "oor, hanging glass lights and retro leather couches with plush red cushions. We set up a "sweets shop" in honour of one of Net"ix's TV shows, Unbreakable Kimmy Schmidt. The last corner was designed to resemble a South American drug den, modelled after TV series, Narcos. We had the cartel organisation's chart up on a wall, old-fashioned telephones, as well as airbrush and henna tattoo stations. What were the challenges and how did you overcome them? It was a very, very big production. The restaurant had to move out all its existing furniture before we could start moving in. The "oor tiles and hexagon lights were the only elements belonging to the venue – everything else from the red drapery to furniture to lights was brought in. Power was another issue, especially since some buildings in Dempsey don't always come with huge power capability. We couldn't put a generator outside at the carpark, so we had to turn o! quite a few elements in the kitchen. PLAYING WITH POP CULTURE PLANNER: NICK OXBORROW, DIRECTOR, FABULATION SINGAPORE CONTACT: NICK@FABULATION.COM.SG VENUE: COMO DEMPSEY, SINGAPORE A sweets display inspired by Netflix's TV show, Unbreakable Kimmy Schmidt. Netflix's party took over the entire Como Dempsey, which was divided into three themed areas.

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