Audience for print and digital
magazines increased by 3.3 million
adults 18+ from 2016-2017.
65% of readers take action
after seeing a print magazine ad,
regardless of size or placement.
print
magazines
internet radio
22
Number of times medium ranks #1 among affluent
influential consumers across 60 product categories
Base: Top quintile of users of each medium among adults with HHI of $75K+.
Category influentials are defined as people who have great experience in this topic
and whose advice on this topic is trusted by friends and family members.
Source: GfK MRI Starch Advertising Research July 2016-Jun 2017
"The old trope that print is dead is
just lazy thinking."
Linda Thomas Brooks,
president and CEO of the MPA—the Association of Magazine Media
Print magazines are # 1 in reaching
afluent, influential consumers
newspapers TV
18
9
7
4
51.5 minutes
Average time spent per issue
48.3 minutes
Digital issue not far behind
95% of adults 18-28 read magazine
media in the last six months,
compared to 81% who used Facebook.
Pew Research Center Social Media Fact Sheet, Feb 2018
