Rink

September/October 2019

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E VERY RINK OPERATOR or man- ager knows the importance of find- ing ways to fill their ice. From selling hours to local youth hockey orga- nizations, to starting their own skating club, more revenue is always being needed throughout the year. And in order to not only help fill that time, but also to sustain the facility as a whole, you need a market- ing plan. A solid marketing plan can be a game changer in keeping those revenue dollars flowing. Here are a few suggestions to make sure you're ready to market your facility and grow your customer base (and revenue) into the upcoming season. Bring them in through print materials The easiest way to let your customers know what else goes on in the building is through marketing materials. Flyers, brochures, and posters should be visu- ally clean and accessible in your rink. Having a poster stand with take-home brochures in the lobby can go a long way. Flyers focused on upcoming seasons will keep current customers informed and interested in continuing their sport. Putting a standalone sign out by the road or sidewalk can also reach customers that may not know what goes on inside that building they drive by each day on the commute home from work. Keep each printable material simple, colorful, clean and eye-catching. 26 / SEPTEMBER.OCTOBER.2019 USICERINKS.COM If You Market, They Will Come BY THOMAS BRUNTON, CRA qMarketing in a crowded industry

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