12 The changing face of HR: Research report
What are the most powerful drivers
of this change?
External drivers
Digital technology
Rise of the gig economy
The war for talent
of HR leaders ranked
technological changes and
its impact on the workplace
as one of the drivers for
these changes.
also consider the rise
of the gig economy as
a major influence.
of HR leaders continue
to see the war for talent
as a driver.
79%
75%
74%
Employee experiences
Competitive advantage
Operational excellence
of respondents feel that
workforces' expectations of their
employer are a driver for this HR
to People shi .
of HR leaders see the C-suite's
recognition of the role of top
talent in delivering competitive
advantage as a major driver
for change.
feel the need to manage cost
and productivity across the
organization is increasing,
evidence that HR is now
recognized for its contribution
to the bo om line.
62%
61%
59%
Internal drivers
Interestingly, 76% noted the
importance of social media and sites
such as Glassdoor as having a strong
influence over HR policy.
78%
noted the importance of
social media and sites such as
Glassdoor as having a strong
influence over HR policy
