Northstar

eBOOK_MCA_NovDec19

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19 NOV-DEC 2019 MEETINGS & CONVENTIONS MCMAG-ASIA.COM "One of the reasons for these outstanding numbers is due to the exposure, motivation, strong commitment and dedication by all the industry players and events like MBEW to constantly work harder to increase tourist arrivals and improve our offerings," said Mr Bakhtiar. "We cannot deny that business events have a strong foothold in our agenda." He pointed to how business events were drivers of economic contributor and catalyst for job creation and urged that members of the industry must be "supportive of each other" to help "Malaysia become the destination of choice for both business and leisure." He cited the Visit Malaysia 2020 plan, which will focus on pushing the best tourism products, pulling in international travellers while also appealing to domestic travellers. "The year 2020 will be one of celebration and festivities," he said. The day of MCEB certainly was one of celebration, as well. Not only due to these upbeat projections and plans, but thanks to the inspiring educational events taking place throughout the day. Jonathan Low, a speaker and author with the Global Success Learning Academy, amidst his talk on "The Power of the 'R' Factors," actually "You don't host a meeting in order to make money, you host a meeting to develop your legacy," he said. It was a theme echoed by a panel of event organisers on "Creating Legacies and Impact in Business Events", each of whom had held a high-profile gathering in Malaysia in recent years, and a conversation between Ministry of Tourism, Arts & Culture Malaysia Secretary General Datuk Isham Ishak and Business Events Council Malaysia chairman Alan Pryor, who discussed how closer collaboration between the public and private sectors would not only generate more MICE business, but elevate Malaysia as a business destination more broadly. Altogether, the day of wide-ranging education was perhaps best summed up by Mr Bakhtiar, "Thanks for the great effort, and keep the momentum going." A panel session at MBEW 2019 in Kuala Lumpur. The annual event is growing from strength to strength. brought up a few dozen attendees who were celebrating birthdays in the month of August - a gesture of the value of celebration in building relationships (in addition to the "Four C's" of Competence, Commitment, Consistency and Caring). How Malaysia rises up to meet MICE demands Mr Low discussed the importance of responsiveness to the market, citing Malaysia's innovations in meeting MICE demands. "How can we take more action to create the kind of outcome that we want?" he challenged the audience at MBEW. Rashvin Pal Singh, co-founder of the Biji-Biji Initiative, a Malaysian-based environmental education company, shared best practices in sustainability with the audience. For example: rather than a buffet, a food-to-order counter is far more likely to reduce food waste. Marcel Ewals, director of association relations and marketing for MCI Asia Pacific, discussed "Winning More Association Congresses", outlining everything from bid procedures and how they've changed to detailed issues of financing to the importance of keeping an association's values front and centre. Why attend MBEW? • Strong, focused and custom-designed education programme by industry practitioners; • Series of talks are conveyed by professional industry experts; • Be exposed to a variety of points of view, ideas and trends that can impact future results; • Self-development; • It can expose you to new ways of conducting your business and help you discover how to be more productive; • Collaboration and networking opportunities; • Discovering innovative products and services for your business through our invited industry partners; • Develop a reputation as an expert to your peers and your clients; • A great way to maximise your brand. CREDIT: MyCEB

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