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corn and soybeans, the Michaels' success in the potato industry
has always depended largely on their taking advantage of unique
market efficiencies. During Todd's early days in the business, the
farm grew only round whites focused on seasonal marketing.
The industry has obviously changed considerably in the ensuing
years, and the Michaels have evolved accordingly—not only to
survive, but to thrive.
Today, the Michaels grow early-season round white varieties
(primarily Superior and Reba) on the home farm in Ohio, while
their russet and yellow potatoes are grown on partner farms in
nearby Indiana and Michigan. Whatever the times have called for,
the Michaels have risen to the occasion while remaining true to
their roots.
"We are constantly looking at different varieties and their
performance in different soil types," says Kyle.
In 2008, Michael Family Farms was instrumental in creating
Fresh Solutions Network, a marketing group of like-minded
family growers spanning coast to coast.
"Retailers want to reduce expenses by sourcing from single-point
suppliers who carry a full line of potato products and provide
innovative new products," says Kyle. "Being a part of Fresh
Solutions Network has allowed us to innovate new products to
it All
By Tyrell Marchant
Photos courtesy Michael Family Farms
The Michaels take great pride in
working as a family to produce
high-quality potatoes. Pictured are,
back row left to right: Todd Michael,
Jill Michael and Drew Sponheim;
and front, Kyle Michael and Kathy
Michael Sponheim.
