THE SHOP

Performance Business - May '13

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g in Circles in o G The green flag drops on another exciting oval track season. By John Carollo T he green flag has already dropped on the 2013 circle track season, with local series roaring into the first turn. With and without help from Mother Nature, dirt and asphalt oval tracks across North America are coming alive. For speed shops, that means another season of selling parts to racers. The best way to do that is to know what products are out there, and which selling strategies are most likely to produce the biggest profits. So we asked a number of manufacturers about their newest goodies, how they think the year is looking and, yes, how to sell more to this thriving market. The Leading Edge We started by asking about the new parts. So, just what is hot in circle track products? "The Mallory CT-PRO ignition. Although not entirely new, it has evolved over the years to keep up with the changing demands of the circle track racer, and has been designed specifically as an endurance racing ignition," notes Graham Fordyce, senior product engineer at Mallory, a Prestolite Performance brand. Designed for engines producing 900-plus horsepower at or above 9,000 rpm, it features voltage regulation and extensive heat sinking to deal with voltage spikes and heat generated by the internal circuitry. Spring is always a time for optimism, and it appears that good things lie ahead for shops serving the oval track market. (Photo courtesy SKF) 20 n Performance Business PBMAY 2.indd 20 n May 2013 3/29/13 2:55 PM

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