THE SHOP

Performance Business - May '13

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The company works to identify needs of engine builders and racers and then meet them with high-quality products. Too often we're too focused on hard parts. You have to be able to focus on the parts, but realize that there's more to enabling performance than just hard parts. Through chemical engineering we can enhance performance, protect and allow a part to do things it couldn't do before. Some are oil-based products; some are not. That's how we look at ourselves. We really understand race cars, performance cars, the engines, the complexities, the owners, the users and the designers of that equipment and work with them. We don't make the product and then find a place for it to be used. We turn that around and say, "Here's the need; now, what are the products to fill that need?" PB: What's it like working in a family business? LSJ: We're a business within a business. We're an independently owned business, but operate alongside Joe Gibbs Racing. We do our own product development and that is our standalone business that coexists within the race team. Joe Gibbs Racing is a family-owned company, and they allow us to do what we do and we have their support. We rely on them for engineering support. It's like having many different companies putting strength into one business. PB: Tell us about your company and its place in the performance aftermarket. LSJ: I always want to be the best. One of the keys in racing is continuous improvement. We're from a racing background and we understand the needs of engine builders, racers and distribution channels. Everything needs to be done yesterday and things change constantly. You have to keep up with changing technology, and cars and engines are always evolving. No one goes backward; no one wants 100 less horsepower—they want the opposite. Our place is to be the solutions provider that's tied in to what's going on, so we're the solutions provider that adds value. PB: What's a typical day like for you? LSJ: Getting up early, going for a run, coming home and changing, heading to the airport, flying to visit engine shops and doing technical training. I do a lot of seminars for racers and engine builders, teaching them the principles of lubrication. I'm one of the few certified lubricant specialists and have years of training and experience in best practices in lubrication. I can tell someone what the best practices are. May 2013 PBMAY 2.indd 33 n Performance Business n 33 3/29/13 10:22 AM

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