Performance Business - May '13

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n DRiver's Seat A True Test T and manufacturers over the years, I've learned that dynamometers are a big deal. A serious purchase that can offer serious benefits, adding dyno services is a move not to be taken lightly. For shops contemplating purchasing a dyno, there's a lot to consider, including the type of dyno needed (engine or chassis), price/financing, how it fits into the current facility, the training it will require for owners and operators, how to market the service to existing and potential customers, and how it all fits into the shop's current business model, to Jef White name a few. Editor Dyno owners tell me it can be a stressful, prolonged cess. But for those businesses that determine a dyno is right 303-469-0424 x231 for them, the results can be very satisfying—and lucrative. Fax: 303-469-5730 Dynos allow shops a variety of options, including the opportunity to host Dyno Days that can bring in lots of new customers and attract lots of attention, engine breakin services to present customers with a motor that's ready to hit the street or track, product testing to prove (or disprove) performance claims and help determine areas where upgrades make a real difference, and even alliances with other shops that need a reliable testing facility, creating a stronger bond within the local performance community. They can also help avoid having to find a deserted back road to quality-test engine work, while allowing plenty of up-sell opportunities when the numbers don't quite match what a client had hoped for. To learn more about the latest dynamometers and their unique features, be sure to check out our market roundup, beginning on page 36. Manufacturers offer tips on how to turn your dyno into a reliable profit center, and how new technology is changing the market. Then, for information on a different kind of testing, don't miss our article on the serious work being performed for the racing and performance industry by the SFI Foundation Inc. (page 44). For those of you used to seeing the well-known SFI sticker, tag or patch on racing and safety equipment, Carl Olson and the nice folks over at the foundation were kind enough to share a little bit about their testing procedures, their dedication to supporting racing series old and new, and their long history of helping make the industry a safer place for competitors, officials and fans. And finally, speaking of long histories, we're thrilled to bring you a profile article on the venerable Automotive Specialists engine shop in Concord, N.C., founded in 1965. You don't have to look very hard to find someone who knows and respects the work of Keith and Jeff Dorton and the rest of Automotive Specialists' crew. From building power plants for the Earnhardt family, to winning the Daytona 500, to progressive new work on variable compression ratio (VCR) engines for the Department of Energy, it's a shop that's truly passed the test of time, and definitely worth the read. All in all, that a lot of talk about testing this month—which I guess is appropriate, given that May is traditionally the end of the school year. Here's hoping your shop is earning passing grades, and looking forward to a summertime of fun and profits! alking with shop owners 4 n Performance Business PBMAY 2.indd 4 n P.O. Box 1416, Broomfield, CO 80038 (303) 469-0424 • FAX (303) 469-5730 Group Publisher Kent Bradley – Associate Publisher Michael Murray – Editor Jef White – Staff Writer Patricia Kaowthumrong – Account Executive Jennifer Bui – Advertising Production Coordinator Kristina Steiner – Art Director Linda Cranston Graphic Artist Daniel Ahrens Contributing Writers Cathie Beck, Timothy F. Bednarz, John Carollo NATIONAL BUSINESS MEDIA, INC. President & CEO Robert H. Wieber Jr. Director of IT Wolf Butler Manager of Accounting & Finance Kori Gonzales, CPA Director of eMedia John Bennett Director of Creative Services John Bennett Audience Development Manager Lori Farstad May 2013 3/29/13 2:30 PM

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