Performance Business - May '13

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Crane Cams Marks 60 Years As Crane Cams, Daytona Beach, Fla., celebrates its 60th anniversary, the camshaft and valvetrain products company continues to succeed in an industry it helped found. Harvey Crane Jr. went into business in 1953 after experimenting with camshafts to "soupup" his flathead Ford hot rod. Starting in the corner of his father's machine shop under the name Crane Engineering Co., Crane's desire was to produce a quality camshaft with a high level of workmanship and repeatable tolerances, according to a company press release. Crane Cams was responsible for many industry firsts such as the original Gold Race roller tip, needle bearing, aluminum rocker arms; the fully digital ignition; the optical trigger design that was eventually upgraded to the industry's only fiber optic trigger signal; and the first full line of Retrofit Hydraulic Roller lifters and camshafts for early-model engines, the release stated. The company also pioneered the science of using computers for designing camshaft profiles with the eventual introduction of the CompuCam series of lobes. DEI Sponsors 2013 Hot Rodders of Tomorrow Design Engineering Inc. has announced its sponsorship of the 2013 Hot Rodders of Tomorrow Engine Challenge, a scholarship program that encourages high school students to take an interest in the performance aftermarket by providing a series of competitions that exhibit their engine-building skills. Created in 2008 by Jim Bingham, owner of Winner's Circle Speed and Custom Inc., the scholarship has seen a steady growth of sponsors, teams and funds, according to a DEI press release. "We appreciate DEI's commitment to this event. Our youth have incredible talent and represent the future of the performance aftermarket. This event has been a very rewarding experience cultivating the growth of this engine challenge and seeing the dedication of the teams year after year," said Rodney Bingham, director of Hot Rodders of Tomorrow. "We are encouraged by the level of support from manufacturers like DEI who sincerely want to encourage youth to consider the performance aftermarket as a career." With financial support from DEI and other performance manufacturers, educational institutions, SEMA, PWA and AERA, more than $6 million has been raised for student scholarships to Ohio Technical College, the School of Automotive Machinists and the University of Northwestern Ohio. Every student that places first through fifth in the nationals is awarded college scholarship funds; prizes range from $6,000 to $10,000 in scholarship funds for students to pursue a career in the automotive aftermarket. This year, the finals will be held at the 26th annual Performance Racing Industry (PRI) trade show in December in Indianapolis. 8 n Performance Business PBMAY 2.indd 8 n Trick Flow Named Official Cylinder Head of Race Park Trick Flow Specialties, Tallmadge, Ohio, was name the official cylinder head company of Summit Racing Equipment Motorsports Park, beginning with the 2013 racing season. The agreement was made when Bill Bader, Jr., president and general manager of Summit Racing Equipment Motorsports Park, toured the Trick Flow facility in Tallmadge in early January, according to a press release from both companies. "Trick Flow and Summit Racing Equipment Motorsports Park share a similar business philosophy: provide the highest-quality products possible and work hard to ensure our customers are happy," Bader said. "After touring the Trick Flow facility and meeting with the staff, I can truly say this company makes top-quality products and has the enthusiasm to get racers and fans fired up about high performance and racing. That is a win-win for Trick Flow and for Summit Racing Equipment Motorsports Park." Trick Flow will display its products at many of the track's major events, including Blaster Cavalcade of Stars, the Sixth Annual Summit Racing Equipment NHRA Nationals, the 35th Annual Auto-Plus Night Under Fire and the recently announced Summit Racing Equipment Shakedown at the Summit. The company will also return as the sponsor of Fright Night at Summit Racing Equipment Motorsport Park's Halloween Classic in October. "After having a display at the 2012 Halloween Classic and getting terrific feedback from the racers, we knew becoming full partners with Summit Racing Equipment Motorsports Park was a good idea," said Mike Downs, Trick Flow general manager. "It's one of the premier drag strips in the country, it's in our backyard, and it offers a large and diverse range of events. That makes the track the perfect venue to showcase our products and create brand recognition with both racers and fans." Yooba Develops Bully Dog App Bully Dog Technologies has selected Yooba's iPad publishing platform to develop a Bully Dog app to help its sales team provide basic company and product information to prospective customers in trade show kiosks. "Building and deploying the app with the Yooba Web tool was as simple as could be, and Yooba's deep feature set made implementing the vision of our design team an achievable goal," said Josh Couch, multimedia designer at Bully Dog Technologies. In addition to giving Bully Dog's sales representatives the ability to inform customers and gather sales leads, the app also allows access to newsletter subscriptions and other equipment quickly and easily. The technology is designed with large touch-friendly elements and more conventional menu options to ensure user familiarity, and a dominant, looping banner puts key information before the user as soon as they approach the iPad, the company noted. May 2013 3/29/13 9:45 AM

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