Northstar

55 JAN-FEB 2020 MEETINGS & CONVENTIONS MCMAG-ASIA.COM and gas, and beauty. Its clients include heavyweights such as pharmaceutical giants Merck, F&B conglomerate Nestle, world's biggest cosmetics company Loreal, renowned dental equipment suppliers Straumann, and nancial services rm Great Eastern. For many of these clients, Aavii will plan the entire event experience – from events strategy, graphic design, 3D animation, conference technology, events app, and lighting to scripting, story boarding, and gathering and engaging the audience. The company also helps with hotels, logistics, onsite stang, budget management and pricing, and food and beverage oerings. "At Aavii Worldwide, our appetite for creativity and storytelling feeds our passion to startle and provoke our audience. And we believe this sets us apart," said Mr Cheong, a graduate from Hawaii Pacic University with a major in Travel Industry Management. Full of the latest gadgets, Aavii's warehouse is heaven for audio-visual geeks. The giant high-denition 20K HD screens – all fully-owned by the company – are the stars of the show, capable of presenting the most vivid of oor-to-ceiling digital multi- media content at any event. And such innovation, said Mr Cheong, is crucial for Aavii to stay relevant and keep up with the demands of the industry. "This allows us to oer our clients value-added services that they would not be able to duplicate on their own," he added. The demand of technology integration in all forms of business events has been rising in recent years and Mr Cheong believes Aavii is in the right business at the right time. "Facial Recognition Technology for check-ins are gaining popularity. Real- time interactivity between organisers and their audiences are almost always a necessity via mobile event apps," said Mr Cheong. "Businesses are also beginning to embrace sustainability in the way they operate. In their eorts to reduce their carbon footprint, companies are reducing the use of paper and plastics. This move would lead towards the use of digital platforms to replace traditional forms of event collaterals." And Mr Cheong's advice is for the business events industry to keep up with the technological times. "The use of technology in business events will only grow and technology will become more accessible and aordable with the growth of technology solution providers," he said. "Skill sets in event planners will need to be broadened and those who do not embrace technology will fall behind the rest who are quick in adapting to the change. "We are constantly on the look-out for new talents, fresh ideas and innovative technologies that would challenge us and take us to the next level. Growth for us is constant, not just in size and business, but also in wisdom and strength." Aavii Worldwide combines cutting-edge technology, creative story-telling and seamless execution to deliver mind-blowing event experiences.

• Cover