Sugar Producer

22 Sugar Producer APRIL 2020 Sugar's Real Value Real American sugar is so much more than just a sweetener, and we're helping consumers see that. FROM THE ASA By Phillip Hayes | Director of Media Relations Sugar farmers from across the country recently traveled to Capitol Hill to defend America's no-cost sugar policy. For years, the effective advocacy of our farmers has been the pride of agriculture. This year, they were even more impressive after being armed with a new tool: brand-new data finding consumers believe American-made sugar to be affordable. Although consumers in other developed countries pay about the same as U.S. shoppers for sugar, critics of U.S. sugar policy continue to perpetuate the myth that supporting American farmers makes sugar too expensive. However, their flawed messaging does not resonate with consumers. According to a new survey of consumers, 63 percent of Americans believe sugar is not expensive at all, or that it is at least the right price—fewer than two in 10 consumers believe that sugar is priced too high. In fact, the survey found that the average consumer believes that sugar producers receive one dollar for every pound of sugar they produce. In reality, that number is significantly lower, with wholesale prices averaging 36 cents for a pound of refined sugar in 2019. Sugar farmers only receive approximately half of that 36 cents, from which they must deduct substantial expenses for producing the crop. "After last year's disastrous crop, it was not easy leaving the farm as we were busy preparing for spring planting, but it was important to take this message directly to Congress," said Dan Younggren, a sugarbeet farmer from Hallock, Minn., and president of the American Sugarbeet Growers Association. In addition, a majority of Americans are stunned to learn that sugar producers see only a small share of the cost of sugar- sweetened products. Fifty-five percent of those surveyed found it surprising that sugar prices account for just 2 cents of the cost of a $1 chocolate bar, a favorite American treat. These data bolster the message farmers are taking to lawmakers this week: America's no-cost sugar policy ensures that consumers and manufacturers alike have a reliable supply of affordable, high-quality and sustainably produced American-made sugar. "America's farmers are proud to grow the sugar crops that help feed our nation," Younggren said. "U.S. sugar policy is a win for taxpayers, too, as it's designed to cost nothing." The survey also found that 67 percent of Americans prefer to buy homegrown American sugar and support our farmers, even if that sugar were to cost slightly more than imported sugar. American-

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