Feature Loyalty Programme
24 MAR-APR 2020 MEETINGS & CONVENTIONS MCMAG-ASIA.COM
Hotel profitability is very much dependant on customer loyalty
and according to recent figures from Roiback, a specialist in
the management of the direct channel of hotel sales, a loyal
and regular customer can spend 67% more than a new one.
A loyal guest allows the hotel to reduce the acquisition cost if
the customer books directly rather than from another platform.
In this issue, M&C Asia features innovative ways in which hotels
are re-inventing their loyalty programmes.
Loyalty pays
Speeding up profits by fuelling loyalty.