Issue link: http://read.uberflip.com/i/1225932
Feature Loyalty Programme 26 MAR-APR 2020 MEETINGS & CONVENTIONS MCMAG-ASIA.COM 75% of our APAC Diamond members rated their overall experience to be between 9 and 10 out of a 10-point rating – a global record for Hilton and demonstrating how members' hotel stays have changed for the better since these digital features have been implemented." - SARAH SOMERVILLE, SENIOR DIRECTOR, CUSTOMER ENGAGEMENT, LOYALTY AND PARTNERSHIPS, ASIA PACIFIC, HILTON HILTON MICE planners can use the new Triple Points promotion as part of the Hilton Honors Event Planner Program and earn members 3 Points per US$1 spent, for a limited time. The new Points Pooling feature enables members to combine Points with up to 10 other family members and friends to book a stay, free of charge. The update also presents members with a Flexible Point Slider on the Hilton Honors app, enabling them to pay for their rooms with any combination of cash and Points. The Hilton WeChat Mini Programs for Chinese travellers comprises WeChat Shop and Book, and WeChat Enrolment with functions such as shop, book, member enrolment, corporate negotiated rate booking and social sharing. The Hilton Honors App is also available in Chinese and features Order Ahead, where members can order items before they arrive, and download their invoices directly from the app. Hilton Honors Experiences allows the redemption of lower-cost, instant redemptions in dining, spa and wellness, starting from 10,000 points; or members can accumulate their points to bid for unique experiences or packages. www.hilton.com/en/hilton-honors/ "Some of the metrics that our commercial team reviews on are growing new businesses with the new members acquired globally, and for existing clients, we review loyalty redemption and repeat bookings rates." - MARK FLOWER, VP, COMMERCIAL, SOUTH EAST ASIA AND KOREA, IHG ® (INTERCONTINENTAL HOTELS GROUP) INTERCONTINENTAL HOTELS GROUP IHG Business Rewards members get 3 points per USD$1 spent at participating hotels, when they book guest rooms, meeting rooms and events on behalf of others and for social bookings. There is no minimum threshold on quali"ed spending. IHG ® Business Rewards programme rewards individuals who are booking accommodation, meetings or events on behalf of others. There are no minimum booking requirements to reach quali"ed spend. Members can earn points for the booking of one room or a large event. One account re#ects one membership number for all purposes which members can use to book for someone, or to stay. Points earned through IHG ® Business Rewards count towards Gold Elite and Platinum Elite tier status that can be used when staying. Members can redeem points for Rewards Nights anywhere in the world, gift cards, merchandise, #ights and others using the IHG ® Rewards Club catalogue. Other bene"ts of IHG ® Rewards Club include fast-track to elite status, no blackout dates for Reward Nights, and earning Gold Elite, Platinum Elite, or Spire Elite tier bonus points for personal stays. www.ihg.com/businessrewards/gb/ en/home Most hotel chains have a loyalty programme that allows meeting planners to earn hotel points and redeem them for many perks such as discounted or free stays. We present some of the most rewarding programmes.