Northstar

Feature Loyalty Programme 28 MAR-APR 2020 MEETINGS & CONVENTIONS MCMAG-ASIA.COM "In comparison to non-members, we find that our World of Hyatt members book their stays with us directly and stay with us more frequently. In addition, they tend to spend more with us to earn more points - whether that is on enhanced rooms, dining in the hotel restaurant or treating themselves to a massage." - CARINA CHORENGEL, SENIOR VP – COMMERCIAL, ASIA PACIFIC, HYATT HYATT Every US$1 spent equates to 5 Points that can be redeemed for free nights, upgrades, or for their company in the form of future meeting credit awards as payment toward future meetings and events. Elite status begins with 10 nights in a calendar year. Milestone Rewards is separate from Elite status and is available to members where rewards start after 20 qualifying nights and continue for each 10 qualifying nights up to 100 nights. Rewards include bonus points, free night awards, and suite upgrade awards. The latter can be con"rmed at the time of reservation and is available for up to seven nights. Planners who host 20 meetings can earn Globalist status - the highest elite tier in the World of Hyatt programme. As a Globalist, planners can be upgraded to standard suites as available, request a 4pm late check-out and enjoy guaranteed club lounge access for free daily breakfast for up to two adults and two children, among other bene"ts. Globalist members also have access to a unique bene"t – Guest of Honor. This enables planners to share all of their in- hotel bene"ts such as upgrades and late check-out with their friends and family when they book a stay for them using their points or earned free night awards. New partners include Small Luxury Hotels of the World and Lindblad Expeditions. Lindblad Expeditions is a high-end adventure travel company that o!ers land and sea voyages. Most of the 300 annual expeditions take place on small ships with fewer than 150 guests. The expeditions travel to remote places such as the Galapagos, the Amazon and Antarctica. worldof hyatt.com E -commerce fraud prevention brand Forter, has launched its Loyalty Program Protection solution offering protection from fraud and abuse. These include transactional fraud, account-based fraud, and policy abuse. Loyalty programmes are designed with the aim of retaining customers but it has created lucrative avenues to commit fraud in new account signups, referral programmes and coupon use at the last-mile transaction point. According to Forter, loyalty programme fraud rose 89% year on year, predominantly driven by the amount of personally identifiable information (PII) available from increasing numbers of data breaches. Fraud attacks shift from the point of transaction to different elements of the buyer's journey, including new account signup, login, and promotion and coupon use. "Our loyalty programme allows us to thank our customers by rewarding them with better benefits and a better experience while also enabling us to stay ahead of the competition. Features like 'Tell-a-friend,' rewarding customers for referrals, are extremely popular, but are also a target for fraudsters and bad actors," said Forter client, Mr Doug Ferreira, director, Financial Operations, delivery.com. "Forter has helped us reduce loyalty programme fraud by more than 60% while we build stronger relationships with our customers." Forter claims that 42% of merchants state they do not have the skills required to prevent fraud and abuse. About 50% report insufficient resources, and that loyalty programme account fraud prevention is considered a low organisational priority. Unwelcome: loyalty programme fraudsters E-commerce fraud prevention brand, Forter, launches its Loyalty Program Protection solution

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