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recruit Indianapolis for Purdue, was the first Big Ten Connecting via social media like Twitter and Facecoach to come through the school, Moyers said. book is also as emphasis, as it's been for so many "The one thing Coach Heacock made sure he let staffs out there in the recent years. me know and that he told everybody was that day When it comes down to it, though, Purdue's most every coach who was eligible to be out (recruiting), important contact will come in person. they were in Indiana," Moyers said. "I don't know if "Our No. 1 selling point, before anything else, is that was always the case in the past. … I know that who's leading us all," Parker said. "With Coach Hawas a little bit different approach than in the past zell and the kind of man he is and coach he is and the and something that really stuck out as a positive. reputation he has, our biggest selling point is him. "The other thing Coach Hazell said to me was that "For us, it's getting the people we want on campus they're going to be a little more grassroots in their — not just the recruits, but their families or guardefforts and build a base in the Midwest, with Indiana ians — in front of someone who's really impressive being the state they hit the hardest, then get around and can do a great job selling what his vision is and the rest of the Midwest, too. That's a big deal, too." what we want to accomplish here." j It will be a process, though. "It might not be something that's going to be an overnight deal or even happen in just a couple months," Parker said. "It's going to be a matter of us showing the commitment we have now, and show sincere commitment by continuing to come out to these schools, especially during spring recruiting, and then make sure these guys know they're welcome on our campus in the summer and May, then to be around during the season, too, and involved year-round." Make no mistake, though: Whereas Indiana Lafayette, Indiana will be a priority for Purdue, its focus can't built 2012 possibly be that narrow. The Boilermaker staff will hit the rest of the Subaru Legacy Midwest hard — it will be very active in Ohio and Illinois, in particular — and branch out into Texas and parts of Florida, plus New Jersey and Western Pennsylvania, among other territories. Fort Wayne Subaru In so doing, it will take something of a dif5000 Illinois Road Fort Wayne, IN 47905 ferent approach. 260-432-4567 Parker, who as recruiting coordinator will www.fortwaynesubaru.com handle the organizational aspects of recruiting while assistant recruiting coordinator Kevin Maurice deals with on-campus recruitBob Rohrman Subaru 1600 South Creasy Lane ing, the flow of film, etc., said Purdue is trying Lafayette, IN 47905 to set itself apart with the way it contacts re765-449-8100 cruits through writing, making sure recruits www.bobrohrmansubaru.com are receiving more personalized items more often, as opposed to standard bulk mailing. Buy Subaru and keep Indiana driving. Gold & Black IllustrateD • volume 23, issue 5

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