Potato Grower

38 POTATO GROWER | JULY 2020 BRIGHT OUTLOOK Potatoes USA Jill Rittenberg Global Marketing Manager, Consumer & Nutrition Consumer eating patterns continue to evolve, from the diet guidelines they follow to how they eat throughout the day. To understand changes in consumers' opinions of potatoes, Potatoes USA conducts an annual Consumer Attitudes and Usage (A&U) study. The study tracks U.S. consumers' mindset toward food and dietary choices, as well as overall attitudes toward potatoes. Results from the 2020 study show consumers love potatoes and are willing to consume more potatoes with the right resources and messaging. WHAT DRIVES FOOD PURCHASES? Consumers are seeking flavor, freshness and foods that are a good value, good for them and that everyone enjoys. Not surprisingly, potatoes deliver on many of these attributes, with consumers giving potatoes high marks for being a food that everyone enjoys, being a good value, and fresh. Consumers also rank potatoes high for being versatile, filling and satisfying. When cooking at home, 77 percent of Americans say that they tend to use recipes, showing that recipes continue to be an important part of their food preparation. HOW DO POTATOES FIT IN AMERICANS' DIETS? For the fourth year in a row, potatoes rank as America's favorite vegetable. Given the choice of the 20 most popular vegetables, potatoes again earned the highest rank among consumers, followed by broccoli, tomatoes, sweet potatoes and corn. Across the country, 73 percent of consumers report eating potatoes at least once per week, with mashed potatoes being the most popular preparation. Consumers describe their cooking styles as basic, traditional and short-order, with traditional cooking notably increasing from 2019's responses. Consumer eating patterns continue to evolve, from the diet guidelines they follow to how they eat throughout the day. Nearly half of all consumers report following specific dietary guidelines, with carb-restrictive, low-sugar, and low-sodium topping the list. Fewer than half report eating the traditional three square meals per day, with or without snacks. WHAT WILL MAKE CONSUMERS EAT MORE POTATOES? The reasons consumers do not eat more potatoes include already having enough potatoes in their diets, a belief that potatoes are high in carbohydrates, and a preference for other vegetables. However, consumers would be motivated to prepare more potatoes at home if they had a shorter cooking time, ideas for new ways of cooking them, and preparation ideas for healthier nutrition. In addition, communicating nutritional benefits such as, "Potatoes provide the carbohydrates, potassium and energy needed to perform at your best," would also motivate consumers to eat more potatoes. There is no question that the environment around us is changing. People are spending much more time at home, cooking more meals and stocking up on nutrient-dense foods they feel good about eating. Not surprisingly, this has resulted in heightened interest in all things potato and presents an opportunity to further educate and inspire consumers to continue to consume America's favorite vegetable. A summary of the research can be found www.potatoesusa.com. Potatoes continue to reign as America's favorite vegetable. The benefits of Cell Power ® SLYCE ® Cell Power ® SLYCE ® Call 559-661-6138 Visit www.omexusa.com The primary components of SLYCE ® Ca8% act to greatly increase the soil available fertility, especially when applied after granular fertilizers (like DAP, MAP or KCl) Email omexusa@omexcom ® . Helps regulate pH of soil and increase soil fertility. Promotes the rapid development of chlorophyll, sugars and amino acids in plants and aids in photosynthesis. Helps stimulate seed germination in short time, greatly increasing the harvest and fruits quality. Greatly increases the plant's ability to counter stress and disease. Increases the organic matter of soil and improves soil structure, promotes the buffering power of soil, and nutrient capacity. Helps create a good living environment for microbial masses.

• Cover