Sugar Producer

August/September 2020

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Page 12 of 23 13 News and Updates from the Sugarbeet Industry Betaseed Continues to Support Communities On April 30, Ken Nesvig, Betaseed independent sales agent for the American Crystal region, donated $2,500 each to two local Red River Valley organizations: Valley Senior Services and the Great Plains Food Bank. Valley Senior Services is an organization committed to promoting independence and better health for seniors 60 years and older. They help thousands of seniors each year through a variety of services such as delivering daily hot meals, building relationships and community at local senior centers, offering transportation services, and much more. The Great Plains Food Bank is the largest hunger-relief organization in North Dakota and serves as its only food bank. Each year, the food bank provides for one in nine individuals seeking emergency food assistance. Its mission is to end hunger in North Dakota and western Minnesota through community partnerships. Brian Arett of Valley Senior Services and Steve Sellent of Great Plains Food Bank accepted donation to their organizations from Betaseed. FMC Launches New Website In June, FMC launched a new website,, to help growers, crop advisors, retailers and others keep pace with the rapidly changing crop protection landscape. The completely redesigned FMC website provides extensive product resources and agronomic insights focused on innovative and sustainable crop protection technologies that can help growers optimize yields and improve returns. The site was constructed with two FMC core business principles in mind: being easy to work with and being customer- centric. Enhancements to the new website include the ability to search by crop and by a specific area of the country, allowing users to rapidly find information regarding diseases, weeds and pests associated with those crops in their particular locale. Additionally, links to videos, webinars, podcasts and other educational materials are featured on the site. The new website is live at Michigan Sugar Queen Crowned Shaelynn Lavrack, and attendant Alayna Celestini Shaelynn Lavrack of Montrose, Mich., was crowned the 2020 Michigan Sugar Queen during a private ceremony held Friday, June 19, outside Michigan Sugar Company's headquarters at Uptown Bay City. The ceremony took place after the annual Michigan Sugar Festival in Sebewaing was canceled earlier this year due to concerns over the COVID-19 pandemic. Lavrack, 19, is a 2019 graduate of Hill-McCloy High School and attends Cornerstone University, where she is majoring in broadcast communications. Also crowned were two queen's court attendants: Haley Bell of Bay City, Mich., and Alayna Celestini of Macomb, Mich. They, too, are serving as ambassadors for Michigan Sugar Company for the next year. Through the Michigan Sugar Queen Scholarship Program, a queen and two attendants are chosen to serve for one year as ambassadors for Michigan Sugar Company. Their duties include public appearances, community service projects, interaction with lawmakers and agriculture leaders, and helping to represent Michigan Sugar Company throughout the state. The 2020 Michigan Sugar Queen and court: from left, attendant Haley Bell, Sugar Queen Shaelynn Lavrack, and attendant Alayna Celestini

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