Great American Media Services

LGR 2021 Media Kit

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2 In 10 visually stunning issues a year, Lawn & Garden Retailer (L&GR) delivers news, products, design ideas and solutions to inspire retailers and grow sales. We are the garden center retailers' No. 1 resource for creative displays and product solutions. NO. 1 INSPIRATION, INFORMATION RESOURCE LET'S TALK An e-newsletter focused on a specific topic or category to keep readers up to date and help them deal with the different challenges they face. MARKETING SOLUTIONS Emailed monthly to 9,700 subscribers, Marketing Solutions keeps readers informed on the latest sales and marketing issues and how they might impact their business. BUSINESS INSIGHTS This unique monthly e-newsletter provides subscribers with the latest information addressing the IGC industry's business challenges. TOP REASONS WHY L&GR IS YOUR BEST BUY RETAIL REPORT Twice-monthly e-newsletter, sent to more than 9,700 industry professionals. EXCLUSIVE E-BLAST Your custom, exclusive marketing message emailed to select groups of readers. BANNER AND MEDIUM RECTANGLE Direct links from to your website. WEBINARS Thought-leadership opportunities provided through educational presentations. HORT TV Put your company video in front of garden center retailers on TARGETED DIGITAL OPPORTUNITIES With L&GR's website, e-newsletter advertising and sponsorship opportunities, you can quickly deliver your marketing message to a broad target audience — messages our audience can view 24/7 on any device. Whether you're announcing a new product line or upcoming trade show participation, this is where you need to be. 1 2020 Circulation Statement 2 Corporate Readership Study 2020 1. MOST REACH A total of 16,000 1 garden center professionals receive L&GR — qualified subscribers who add up to entire retail market coverage. With pass along, over 50,000 professionals read LG&R. 2. BEST READ L&GR's circulation is 100% qualified. 1 Little wonder then, that in response to a survey, readers ranked it as the most-preferred, most-useful and most-read of all industry publications. 2 3. CONTEMPORARY LOOK The garden center's No. 1 magazine is the resource your customers depend on to meet their changing needs. Designed for today's reader, L&GR and our digital solutions will generate more leads and drive readers to your website. 4. PURCHASE AUTHORITY 95% of subscribers are retail garden center decision-makers 2 who specify, approve or purchase products in multiple categories, including: • Water Gardening • Pots and Planters • Birding and Nature • Giftware • Garden Accents and Décor • Landscape Services 5. PERFECT BLEND: HOW TO AND WHAT WITH In every issue, L&GR serves up the industry news and product information that help garden center retailers stay ahead of the trends and remain competitive. Practical advice, how-to articles, big colorful product images — only L&GR delivers the perfect blend. FULL-SERVICE OUTLET FOR CUSTOM CONTENT Need company collateral? Videos? Market research and data? Rehabbed website? Our in-house creative team can deliver custom content and market data that help you up your game. Learn about the options from your Integrated Media Consultant.

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