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FRUIT GROWERS NEWS 2 | Fruit Growers News | 2021 MEDIA KIT Why Choose Fruit Growers News? Print Publications Fruit Growers News Good Fruit Grower American Fruit Grower Country Folks Grower E-Newsletters Websites Webinars Social Media Audited circulation 1 consisting of: [1] June 2020 AAM Audit Statement Total Market Access Save time and resources by utilizing our team to create a customized multimedia program to reach your target audience. PRINT E-NEWSLETTERS CUSTOM WEBSITE SOCIAL MEDIA EVENTS June 2016 | Volume 55 | Issue 6 Pathologist hits back against fire blight India's apples grow best high in the mountains Full-contact haunting growing in popularity 6 9 18 See SKIRMISH, page 5 Agnissit harum voluptae. Pudis sit velis plit aut aut verit aceatquis eum nis enis restis dolupta tempore ssitat ant. Another lawsuit assails UC's strawberry breeding program By Matt Milkovich Managing Editor For the second time in as many years, the University of California's lawsuit. (CBC), a private breeding company. CBC sued UC's regents in early May, due to the "systematic demise of the UC Davis strawberry company was seeking "equitable and monetary relief for injuries that have been, and will continue to be, caused by UC's incompetence and unlawful conduct," according to a CBC press release UC Davis claimed that its breeding program continued to be "robust," and that it remained committed to keeping the fruits of the program available to all California growers. U.S. District Judge Vince Chhabria rejected CBC's request for a temporary restraining order that would have forced UC to turn over copies of its breeding program's plants to a third-party grower. In denying the request, Chhabria wrote that CBC "has not shown Sacramento Bee. Turbulent transition came in October 2013, when the California Strawberry Commission (CSC) sued UC Davis. CSC was concerned about the impending retirements of Doug Shaw and Kirk Larson, UC's longtime strawberry breeders, who had announced that they would retire from the university to form a private breeding venture (which became CBC). CSC, an agency of the state government that represents the research interests of California's strawberry growers, claimed that the creation of a private breeding venture would leave the UC program at a "distinct competitive disadvantage," since it would redirect most of the public program's expertise, facilities and genetic material toward STRAWBERRY SKIRMISH UC senior technician Eduardo Garcia, left, and lab manager Charlotte Acharya place young strawberry plants in a UC Davis field. Photos: Gregory Urquiaga/UC Davis Funds target Penn State fruit research, Extension plans The funding supports 19 research projects and six Extension projects, all aimed at helping regional tree fruit producers improve production efficiency and fruit quality. Funds target Penn State fruit research, Extension plans The funding supports 19 research projects and six Extension projects, all aimed at helping regional tree fruit producers improve production efficiency and fruit quality. INDUSTRY SPOTLIGHT INDUSTRY UPDATE Funds target Penn State fruit research, Extension plans The funding supports 19 research projects and six Extension projects, all aimed at helping regional tree fruit producers improve production efficiency and fruit quality. READ MORE READ MORE READ MORE Fruit Growers News is the #1 B2B media brand in the U.S. reaching your customers and industry influencers. Our team of editors are thought leaders and information providers for fruit growers, packers/shippers, researchers, crop consultants and associations. Fruit Growers News has the strongest presence in the industry with its print magazine and dominant digital footprint, providing the most in-depth coverage that emphasizes timeliness, quality, accuracy, readability and respect. Content is focused on the leading-edge topics, developments and value-added content that drive the fruit industry. Print still dominates! 2 Most valuable trade magazine 3 [3] Source: December 2019 Signet AdStudy [2] Source: 2020 readership survey Videos Growers Packers/Shippers Crop Consultants Pest Control Advisors Processors Extension Educators Government Agencies Agriculture Associations Researchers Suppliers/Equipment 85% 64% 53% 15% 21% 10% 77% 62% 37% 20% Visit the Media Kit Website: https:// fruitgrowersnews.media