16 POTATO GROWER | NOVEMBER 2020
I
n July, the Produce Marketing
Association (PMA) launched its
eLearning certificate course Essentials
of Produce Safety, an entirely online,
affordable and in-depth program covering
the key challenges and best practices
in produce safety. The course is the
first certificate program in PMA's new
educational platform offering, FreshEd
Academy. The course was developed
in partnership with Intertek Alchemy,
the industry leader in produce safety
eLearning solutions.
"FreshEd Academy is our commitment
to delivering thought leadership to
the produce and floral industries,
while providing member partners with
innovative yet affordable educational
solutions" says Gina Jones, vice president
of insights and analytics at PMA.
"Essentials of Produce Safety is the first of a
number of courses and broader initiatives
that pick up where today's traditional
training programs end.
"FreshEd Academy has been especially
relevant over the past several months as
the pandemic disrupted many in-person
training options," Jones continues.
"Produce safety has become even more
top-of-mind for consumers. A distance
FreshEd Academy, the Produce Marketing
Association's online training platform, teaches
producers how best to manage produce safety risks.
By Tyrell Marchant
FRESH PERSPECTIVE
