Sugar Producer

12 Sugar Producer NOVEMBER/DECEMBER 2020 Off the Top Anuvia Names Bell Executive VP Brett Bell has joined Anuvia Plant Nutirents as executive vice president over account management and sales for its agricultural business. In his new position, Bell will be responsible for Anuvia's national accounts and sales in agricultural markets. He will lead Anuvia's efforts to build existing retail and distribution alliances while seeking to create new customer partnerships to further advance the sales of SymTRX, Anuvia's bio-based, sustainable fertilizer. Bell brings more than 20 years of experience working in sales, marketing, strategic business planning and operations for suppliers of agricultural products and agronomic services. Throughout his career he has focused on developing and managing successful businesses and teams. Brett Bell Wilbur-Ellis Launches New Website Wilbur-Ellis Agribusiness has launched a new and improved website at wilburellisagribusiness.com. Grower focus groups, feedback sessions and much more went into developing a website that better fits growers' needs with easier navigation, better search functions and an overall improved user experience. The website features a fresh, updated look to help drive Wilbur- Ellis Agribusiness into the future of agriculture. Customers and other visitors will see firsthand the results of a strong focus on the user experience, allowing them to find and discover the exact products and services their individual operations need. The addition of a new, streamlined locations page allows users to find their nearest Wilbur-Ellis branch, contact representatives near them and fine- tune their solutions even further. As Wilbur-Ellis approaches its 100th anniversary on June 29, 2021, the launch of this new website will help serve customers as the company moves into the next 100 years of business. Valley Acquires PrecisionKing Valley Irrigation has acquired PrecisionKing, a Mississippi- based ag tech company with products focused on moisture monitoring, pump control and remote sensing, especially of flood irrigation. Founded in 2014, PrecisionKing offers products including DecisionKing (moisture monitoring), PumpKing (remote pump control), RiceKing (water level monitoring), PivotKing (remote pivot control) and ClimateKing (weather monitoring). For more information, visit www.precisionking.net. UPL Opens OpenAg Center UPL Ltd. recently announced the opening of a new, state-of-the-art research and development hub in Research Triangle Park, N.C. The OpenAg Center will enable UPL to leverage its advanced R&D capabilities in partnership with other innovation-based companies to characterize, develop and commercialize new sustainable agriculture solutions. The OpenAg Center is an important step in demonstrating the company's commitment to creating a global agriculture network that feeds sustainable growth. The OpenAg Center consists of high-tech laboratories and a team of seasoned scientists able to quickly validate a wide range of technologies—from the latest array of biologically-inspired approaches to new chemistry-based innovations. Through an interconnected network, OpenAg will benefit the entire grower ecosystem—from the smallest-scale farmers all the way to industrial growers across the world. A new website has been launched to quickly connect partners with the appropriate UPL experts. For more information, visit www.upl-ltd.com/OpenAg-Center. Reinke Recognizes Dealer with Longevity Award Reinke Manufacturing, a global leader in irrigation systems and technology, has recognized Rain for Rent in Nampa, Idaho, with a five-year PLUS Program Longevity Award. Jackson Stipe received the award in recognition of his dedication to maintaining a PLUS Program certification for five years. The Reinke PLUS (Proven Leaders in Unmatched Service) Program is a service training program offered to full-service Reinke dealers. It includes a series of six courses and a testing process that qualifies them as a PLUS or Platinum PLUS certified technician. Certified Reinke PLUS and Platinum PLUS technicians are trained to deliver the most advanced technical service and support to customers.

• Cover