Issue link: http://read.uberflip.com/i/1303111
18 Sugar Producer NOVEMBER/DECEMBER 2020 Breeding Confidence For 50 years, Betaseed has brought growers productivity through performance. In 1970, a pickup truck offering sugarbeet seed for sale hit the dusty roads in rural Minnesota in hopes of selling seed to sugarbeet growers. The germplasm within the seed was obtained from a combination of sources: the USDA, proprietary genetics from overseas, and refined genetics that offered a new tool to sugarbeet growers across North America. This new tool was the basis for Betaseed, a company completely dedicated to independent breeding, development and distribution of ever-improving sugarbeet seed. Since its inception, Betaseed has been providing productivity and revenue to North American sugarbeet growers. In 2020, Betaseed sugarbeet seed continues to be chosen on more farms than any other seed brand. Betaseed is the sugarbeet seed industry's leading sugarbeet brand in North America, devoted entirely to developing high-performing, multiple-disease- tolerant sugarbeet seed varieties. Plant breeders are bringing growers genetics with more value than ever before, accelerating productivity each time a new hybrid is introduced. Breeding sugarbeets is a long-term commitment and takes a dedicated effort—often up to 10 years to develop a new hybrid. Betaseed will soon have access to a multiple-herbicide-tolerant sugarbeet trait being developed Sugarbeet seed processing in Tangent, Ore. Commercial hybrid discussion at a Betaseed Strip Trial near Alvarado, Minn.