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14 POTATO GROWER | IDAHO ANNUAL 2020 489 W Hwy 39 Blackfoot, ID 83221 208.782.2555 522 Lincoln American Falls, ID 83211 208.226.2555 1801 S 2800 W Aberdeen, ID 83210 208.397.5300 Our mission is to provide an extensive inventory of quality agricultural products with excellent customer service while cultivat- ing long term relationships through diligence and integrity. Bearings Belted Chain Irrigation Parts & Service NEW & USED Equipment NEW & USED Equipment Belting Sprockets Tillage Discover the Zimmatic difference. Precision Irrigation Irrigation Parts Sprockets Tillage Tillage Sprockets Tillage Sprockets & Service Discover the Zimmatic difference. Precision Irrigation Irrigation Parts & Service Bearings Belted Chain Belting Sprockets Agriculture Parts DOUBLEMSUPPLY.COM what we do. we do well. 4428-7DoubleMAg13s.indd 1 4428-7DoubleMAg13s.indd 1 10/9/20 1:44 PM 10/9/20 1:44 PM 162809Baicor13s.indd 1 10/25/16 2:58 PM need to pivot due to circumstances beyond our control like we had to do in the spring, we've proven we can do it quickly and successfully. Here's an overview of some of our biggest initiatives happening during the first half of the year. NATIONAL TV COMMERCIAL In 2019, we filmed two commercials at the same time with the intention of launching the second commercial this fall. The new commercial, which we call "Side Dish," will begin airing after the election and run through the end of March on popular networks like Fox News, CNN, Headline News, History, Food Network, HGTV, Cooking Channel, Hallmark, NBC Sports, ESPN and Freeform, as well as streaming platforms Discovery Go and Hulu. BOISE STATE UNIVERSITY At the end of September, the Mountain West Conference announced that its football season will not be canceled after all. Each team is scheduled to play eight games—four home and four away—beginning Oct. 24. The IPC will get its sponsored game plus significant in-stadium signage and broadcast coverage for all Boise State home games. DIGITAL AllRecipes.com is the No. 1 recipe site on the internet, with over 29 million estimated unique monthly visitors and food enthusiasts from one of our target demographics (women ages 25 to 54). Beginning in November, we'll be promoting Idaho potatoes to this important audience through a mix of Idaho potato-focused social media recipe videos, recipe integrations on the AllRecipes.com platform, digital advertising and digital recipe cards. During the busy holiday season, we'll have a strong presence on two leading digital grocery sites: Walmart Grocery and Kroger.com. Through targeted display ads and boosted searches for Idaho potatoes, we'll be able to increase Idaho's share of online potato purchases by reminding shoppers of Idaho's superiority at the point of purchase. SOCIAL MEDIA The IPC social media following continues to grow, offering a unique opportunity to reach consumers