EDITORIAL CALENDAR
January, 2021 Buyer's Guide
Sales Close: 11/5/2020, Ad Material: 11/12/2020, Mail: 12/15/2020
Shootout, The Annual Boat Test Issue
Sales Close: 11/19/2020, Ad Material: 11/25/2020, Mail: 12/31/2020
February, Lakefront Property Owners
Sales Close: 12/10/2020, Ad Material: 12/17/2020, Mail: 1/18/2021
March, First-time Buyers
Sales Close: 1/21/2021, Ad Material: 1/28/2021, Mail: 2/24/2021
April, The Water Sports Issue
Sales Close: 2/18/2021, Ad Material: 2/25/2021, Mail: 3/24/2021
May, Performance
Sales Close: 3/18/2021, Ad Material: 3/25/2021, Mail: 4/21/2021
June, DIY/Refurbish
Sales Close: 4/22/2021, Ad Material: 4/29/2021, Mail: 5/26/2021
July, Salute the Troops
Sales Close: 5/20/2021, Ad Material: 5/27/2021, Mail: 6/24/2021
August, The Deck Boat Issue
Sales Close: 6/24/2021, Ad Material: 7/1/2021, Mail: 7/29/2021
September, Towing
Sales Close: 7/22/2021, Ad Material: 7/29/2021, Mail: 8/25/2021
The Fall Issue, What's New
Sales Close: 9/23/2021, Ad Material: 9/30/2021, Mail: 10/27/2021
Based on reader feedback and your input, we've restructured each
issue and have a new editorial planner for 2021.
