Sugar Producer

January 2021

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TRIPLE DIGITS TRIPLE DIGITS September 2020 marked 100 years since Denmark got its first— and still only—seed business in beets. MariboHilleshög marked the anniversary with a beet day for Danish beet growers on Sept. 18, first with a field demonstration, then with an event at company headquarters in Holeby, Denmark, where Maribo seeds have been developed and produced—first at the former sugar factory, and since the 1930 at a new processing station in Højbygårdvej just outside the city. In 1920, De Danske Sukkerfabrikker (the Danish Sugar Factories) established the company to ensure the supply of beet seeds to Danish growers and to get a better yield in the sugarbeet fields. Since then, there have been several changes of ownership and name, and the customer base has grown to include beet growers spread across the globe. But the product is still called Maribo seeds, and it still offers a promise of quality. STICKING TO THEIR ROOTS Especially in recent years, a lot has happened. First came a divestment from Danisco to Syngenta in 2010. Three years ago the company was acquired by DLF, putting Maribo back in Danish hands. At the same time, Maribo Seed was merged with Swedish company Hilleshög, which DLF had also taken over from Syngenta, and continued under the name MariboHilleshög—still with Holeby as the headquarters for all of the company's 340 employees. In April 2020, the company got a new CEO when Hans Christian Ambjerg replaced the retiring Niels Mikkelsen. SEED AROUND THE GLOBE "Today, Maribo enjoys a really strong setup," says Ambjerg. "In Landskrona, Sweden, we have 85 16 Sugar Producer JANUARY 2021 It has been 100 years since the first Maribo seed was sown. By Maribo Seed Today, Maribo markets trusted, high-quality sugarbeet hybrids to growers around the world.

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