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www.SugarProducer.com 29 Making Beet Harvest Easier & Eliminating Your Down Time Heavy Tube Frame Construction 1/2" Plastic Wear Slides 42", 52" or 64" Belted Chain For Faster Unloading Easy Access Doors At Front and Back of Cart Many More Options to Chose From!!! Call Valley Beet Service At 701-642-1181 To Order Your Cart Today THIS HARVEST with a BEAT THE CL CK 2372-2ValleyBeetServices12h.indd 1 4/9/19 2:26 PM potential doubt in the information we share with consumers, we always provide research citations in our materials. We also disclose which organizations or events we have supported financially on our website. Another way we foster transparency and trust in our efforts is by partnering with reputable organizations, like the Academy of Nutrition and Dietetics, to allocate funds to scientists with the best research proposals. RESEARCH HIGHLIGHTS We are very proud of our 18 research publications in the past five years. Some of our recent research questions are related to what young children eat and how their parents make decisions about what to feed them. For example, does masking the bitter taste of vegetables with very low levels of sugar or salt help young children learn to like vegetables? This research was recently featured in The Wall Street Journal as an important contribution in this relatively new area of study. And, as it turns out, Mary Poppins was right: Adding small amount of sugar or salt does reduce the bitterness of vegetables. We also seek to stay on top of all data regarding the consumption of added sugars. How much added sugars are Americans consuming and what sources are the top contributors to added sugars? Is added sugars intake related to intake of specific nutrients? Over the past several years we have partnered with researchers to take a closer look USDA and CDC data. We recently compared the sources of added sugars in the diets of children, adolescents and adults and any differences in those who eat a little sugar compared to those we eat a lot. What we found confirmed that sweetened beverages are the highest contributor to calories from added sugars across all age groups. We also found that for children and adolescents, there are food categories among the top 10 sources of added sugars that are also important sources of nutrients, such as dietary fiber and vitamins and minerals. BEING THE SCIENTIFIC VOICE To be the scientific voice, we must continue to support the scientific study of sugar and never let our guard down in science-based communications. Sharing and translating the science to consumers, health professionals and policymakers is an important but delicate job. We must be accurate, as our trustworthiness is at stake with every piece of information we share. To continue to be a source of credible, transparent scientific information and make sure our materials and communications are rooted in the latest scientific research, we're always reviewing new research and updating our educational materials. We are proud to say that our resources and information are being used across the country by professionals in many industries. Despite a lack of scientific support for the claims, sugar is still a villain in the eyes of many consumers. The misplaced blame increases the importance that every single thing we do and say be accurate, science- based and transparent, always using our scientific roots as our guide. Find our educational materials and read more about our recent research efforts at www.sugar.org. n