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Telling Your Story America's sugar producers need to let the public know what makes them great. Every March, we recognize the incredible contributions of America's farmers and ranchers by celebrating National Ag Day. This year, National Ag Day falls on March 23, and we'll certainly be raising a toast to the hard work of our sugar producers! Importantly, National Ag Day represents an opportunity to share with others the many ways — large and small — America's sugar growers and workers help contribute to a brighter future for us all. Telling your story is a mission that we take very seriously on National Ag Day, and every day. Over the years, we've catalogued the stories of dozens of sugar farmers and workers through our #FacesOfSugarPolicy and #SugarSustainably campaigns. From farm to factory, these videos demonstrate the immense value of America's no-cost sugar policy. Why is telling sugar's sweet story so important? Farmers make up just over 1 percent of the total population. That means most Americans are increasingly disconnected from the farm and ranch families who keep our grocery store shelves stocked with an abundant, affordable and safe supply of food. "Consumers can no longer talk to farmers or ranchers about what they do, because they don't know any," Brad Griff, executive director of the Idaho Sugarbeet Growers Association, wrote in a recent op-ed. Griff specifically encourages sugar growers to draw on their real-world experiences to craft compelling stories and add incredible value to conversations about sustainability. After all, FROM THE ASA By Phillip Hayes | Director of Media Relations 26 Sugar Producer MARCH 2021