SUSTAIN Winter 2021

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17 WINTER 2021 Decanting Sustainability For Jackson Family Wines, environmental responsibility is key to its survival BY LAURA BICKLE S ince planting its first vines in 1974, environmental stewardship and social responsibility have been integral to Jackson Family Wines' success. "It's important for us to farm our estate vineyards in a responsible, sustainable way to ensure the land stays healthy," says Katie Jackson, senior vice-president of corporate social responsibility. That belief has translated into land and water conservation, low-impact farming and energy management. Jackson Family Wines—which has estates in California, Oregon, France, Italy, Australia, Chile and South Af rica—co-founded International Wineries for Climate Action (IWCA) in 2019 and was named the 2020 Green Company of the Year by The Drinks Business Green Awards. We spoke to Jackson about how companies can successfully integrate sustainability into their business practices: HOW WOULD YOU DESCRIBE JACKSON FAMILY WINES' PHILOSOPHY? Environmental stewardship and sustainability are at the heart of everything we do. Our initiatives are guided by the global urgency to accelerate the implementation of innovative solutions and mitigate the effects of climate change. Innovation is integral to taking us into the future—and it will provide critical solutions. WHAT INITIATIVES ARE YOU MOST PROUD OF? Our company has been at the foref ront of a lot of innovation

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