Computer Graphics World

April-May-June 2021

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2 cgw a p r i l • m ay • j u n e 2 0 2 1 A PRINCESS FOR A NEW GENERATION ove over, Cinderella, Belle, Snow White, Aurora, and the like, there's a new style of Disney princess who has taken over the kingdom. While growing up, I, like many young girls, was mesmerized by the Disney prin- cesses. I dressed up in those fancy dresses, strutted around in my tiara, roman- ticized about my handsome prince, and watched the classic movies as oen as I could. Even as an adult, I waited hours in an excessively long line at Walt Disney World's Magic Kingdom to get my picture taken with the classic women of royalty. (Hey, I wasn't the only adult in line who wasn't accompanied by a child in terms of age as opposed to heart.) I remember the announcement by the studio in late 2010 that Disney Animation would no longer be producing princess movies – its bread and butter since releasing its first feature film, Snow White, in 1937. The announcement came shortly aer Disney Animation released Tangled (which, by the way, had been reworked during production for a more "modern" audience). What?! Either the studio was joking about that decision concerning its princesses, or I had misheard the bewildering news. Aer the initial shock, the reality of it set it. Little boys did not really buy into the genre, alienating a large portion of audience. And, it was getting difficult for girls today to relate. It appears that Disney figured things out faster than many of us: The princess formula was predictable and outdated. The princesses no longer had to sit around and wait for rescue by the handsome prince. They were fully capable of taking matters into their own hands and becoming the heroines of their stories. All things princess started to change a bit in the 1990s with Pocahontas and Mulan, two assertive, brave, independent women. But when CGI took over the genre, we were introduced to some amazing women who just happened to be princesses. Tangled was the first CGI princess story, and soon aer we started seeing significant transformations in official (and non-official) Disney princesses – heroines who took action. Brave's Merida (2012) was really the first Disney princess who broke the typical stereotype. She did not focus on her beauty, she wasn't a chanteuse, and she certainly was not consumed with marrying her prince charming. Soon thereaer came Moana, the second princess without a romantic interest, who proves her bravery and exhibits extreme derring-do. Of course, there is also Elsa and Anna of Frozen, who save their own kingdom through their own actions. Just recently we were introduced to the newest princess and one who definitely breaks the traditional mold. Raya, star of Raya and the Last Dragon, proves her combat and puzzle-solving skills to become a guardian of the sacred Dragon Gem – a role that decades ago would have been passed to the chief's son, not his daughter. When an evil is unleashed, the brave girl travels to the ends of the kingdom to save humanity. She is not the only strong woman in the film, either. Her combat skills are put to the test against her nemesis: a fellow female whose mother rules a rival tribe. Making this a true film for today's audiences, the story takes place in Southeast Asia, embracing the cultures of that region and giving us another Disney princess with a culturally diverse heritage. Disney Animation has provided us new role models for a new generation of children and adults alike. Of course, that photo line for the traditional princesses at WDW will undoubt- edly remain long, but now there are many other princesses strolling the parks who are much bolder than those from yesteryear, but who are still able to enchant us, albeit on a different level. Well done, Disney. M R E C E N T A W A R D S E D I T O R I A L EDITOR-IN-CHIEF Karen Moltenbrey e: karen@cgw.com t: 603.432.7568 DIRECTOR OF WEB CONTENT Marc Loftus e: mloftus@postmagazine.com t: 516.376.1087 CONTRIBUTING EDITORS Kathleen Maher, Jon Peddie, George Maestri, Barbara Robertson PUBLISHER / PRESIDENT / CEO William R. Rittwage COP Communications A D V E R T I S I N G S A L E S DIRECTOR OF SALES—NATIONAL Mari Kohn e: mkohn@copcomm.com t: 818.291.1153 c: 818.472.1491 CORPORATE SALES EXECUTIVE— EVENTS, CUSTOM AND INTEGRATED PRINT/ PUBLISHING SERVICES Lisa Neely e: lneely@copcomm.com t: 818.660-5828 EDITORIAL OFFICE / LA SALES OFFICE 620 West Elk Ave., Glendale, CA 91204 t: 800.280.6446 A R T / P R O D U C T I O N SENIOR ART DIRECTOR Michelle Villas e: michelle@moontidemedia.com ONLINE AND NEW MEDIA Elvis Isagholi e: eisagholi@copcomm.com S U B S C R I P T I O N S 818.291.1117 C U S T O M E R S E R V I C E e: jlopez@copcomm.com t: 818.291.1117 COMPUTER GRAPHICS WORLD MAGAZINE IS PUBLISHED BY COMPUTER GRAPHICS WORLD, A COP COMMUNICATIONS COMPANY. Computer Graphics World does not verify any claims or other information appearing in any of the advertisements contained in the publication, and cannot take any responsibility for any losses or other damages incurred by readers in reliance on such content. Computer Graphics World cannot be held responsible for the safe- keeping or return of unsolicited articles, manuscripts, photographs, illustrations or other materials. Address all subscription correspon- dence to: Computer Graphics World, 620 West Elk Ave, Glendale, CA 91204. Subscriptions are available free to qualified individuals within the United States. Non-qualified subscription rates: USA—$68 for 1 year, $98 for 2 years; Canadian subscriptions —$98 for 1 year and $136 for 2 years; all other countries—$150 for 1 year and $208 for 2 years. Digital subscriptions are available for $27 per year. Subscribers can also contact customer service by calling 818-291-1158, or sending an email to csr@cgw.com. Postmaster: Send Address Changes to Computer Graphics World, 620 W. Elk Ave., Glendale, CA 91204 Please send customer service inquiries to 620 W. Elk Ave., Glendale, CA 91204 Karen Moltenbrey, Editor-in-Chief karen@CGW.com

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