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PLANTING SEEDS PLANTING SEEDS OF AWARENESS OF AWARENESS In April 2019, Cornell University and Purdue University announced a partnership establishing the first Feed the Future Innovation Lab for Food Safety, with a goal to raise awareness of and solve some of the world's greatest challenges in food insecurity and agriculture. One year later, the shock of empty grocery store shelves made most Americans acutely aware of the importance of food security—and gave many a newfound appreciation for ranchers, farmers and truck drivers, among others, who struggled to keep the supply chain from breaking during an unprecedented pandemic. In other parts of the world, food insecurity has been a continuous battle, one which the United Nations (UN) has sought to address with its Sustainable Development Goals. Revealed five years ago, included among the 17 goals is ending hunger by 2030. According to the UN, this ambitious goal now seems an impossibility, even if a profound change occurs in agricultural productivity and sustainable food production, given that 820 million people experienced food scarcity in 2019. Contrary to what many believe, food scarcity is not the result of a lack of food being produced, but rather a combination of challenges including but not limited to inadequate transportation, food contamination, spoilage and waste, which on average amounts to roughly 1.3 billion tons annually, at a cost of $1 trillion. With global food demand projected to double in 30 years due to rising populations, farmers and agricultural suppliers will increasingly be expected to do more with less by improving productivity from limited resources and inputs. To bolster the global agricultural industry's sustainable growth, a number of farms have been utilizing tools By Greg Killian How precision farming addresses challenges in agriculture and world hunger 12 Sugar Producer MAY 2021