SCORE Journal


SCORE Journal - The Official Publication of SCORE Off-Road Racing

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SCORE Journal 75th Issue Milestones Over the past six years, SCORE Journal Magazine has become a leader in the digital publishing industry, focusing on SCORE International races, legendary and current racers, vintage and new race vehicles that have changed the industry, and much more. Since its inception in 2015, SCORE Journal has grown to reach over 2-million monthly unique readers in the English format, and more than 200K readers in the Spanish format. “The impact of reaching people digitally, especially through mobile devices, increased the reader/viewer base very fast,” says SCORE Marketing Manager, Jim Ryan. “SCORE Journal has reached far beyond the SCORE fan base and quickly attracted off-road enthusiasts and off-road racers globally who are now loyal readers.” The magazine content is created by four-time SCORE Journalist Of The Year, Dan Sanchez and his staff at DS Media LLC, while the graphics, digital processing, and digital distribution are done by Todd and Ashley Horne at DerDIZ Media Inc. But over the past 75 issues, many contributors have and continue to provide content for the publication. “SCORE Journal is proud to showcase the amazing photography of SCORE’s Official Photographer Art Eugenio and his crew at Get Some Photo,” said Sanchez. “They have contributed thousands of images over the past 75 issues and continue to amaze readers every month with their photography. Jack Wright at nMedia3 has also helped by providing all of the racer portrait images we’ve used since 2017, often setting up mini photo studios on-site during SCORE races to get as many racers photographed as possible. Because video is a huge part of the magazine’s engagement capabilities, BCII has also played a big role in SCORE Journal’s success, providing countless race highlight videos and action b-roll for many of the videos we create for interviews with racers and features.” SCORE International staff and management are also an integral part of SCORE Journal. “We also rely on the knowledge of SCORE’s staff for information, especially Dominic Clark, SCORE Media Operations, who provides us with a vast amount of history and knowledge on SCORE races and statistics,” says Sanchez. “We also rely on Christine Wait, Lawton Shank, and Audreonna Cuarez, who also provide vital information on racers and races when we need it. Most importantly, SCORE Journal would not be as successful without the direction of SCORE Marketing Manager Jim Ryan, who points us in the direction he believes the magazine should focus, and who has continually seeks to improve the magazine, and help our team innovate.” The monthly publication reached a milestone, with this April 2021 issue as its 75th to be published successfully. Over the past six years, SCORE Journal has featured many articles, videos, and some milestone moments that are worth revisiting. 2015 SCORE International publishes its first issue of SCORE Journal featuring Gus Vildosola on the cover as SCORE Person Of The Year in January of that year. 2016 SCORE International publishes SCORE Journal in Spanish for its Mexican audience. The first issue was in October and continues today. The first “Champions” issue began with the January 2016 issue showcasing all of the SCORE Champions of the race season. Safety became a major topic of focus starting with the March 2016 issue. SJ continues to focus heavily on safety components, medical knowledge, and a push towards improving safety in off-road motorsports. In the April 2016 issue, SCORE Journal recounted the history of BFGoodrich Tires’ 40 years of involvement in SCORE Baja racing that continues today. Bill Stroppe was featured in the July 2016 issue for SCORE Journal’s continued focus on SCORE history and legendary figures. SCORE Official Photographer Art Eugenio takes an iconic photo of Apdaly Lopez that became one of the most popular SCORE images among the thousands Get Some Photo has shot over the years. SCORE Journal features the SCORE Baja 1000 Experience special outdoor feature area as the one of the main attractions for the globally attended SEMA show from 2014-2018.  This SCORE Trophy Truck Display area with SCORE Trophy Truck drivers on-site was developed for the off-road motorsports category as the SCORE Marketing program, for the run-up for the 2017 SCORE Baja 1000 50th Anniversary and 2018 SCORE Baja 500 50th Anniversary global race events. Preparing for the 50th Anniversary of the SCORE Baja 1000 in 2017, SCORE Journal dedicates a section in every issue on some of the race’s winners and legendary racers, including, Bud and Dave Ekins, Sal Fish, Walker Evans, Malcolm Smith & Bud Feldkamp, Mickey Thompson (by his son Danny Thompson), Ivan Stewart, Rob MacCachren, Johnny Campbell, Jerry Penhall, the Herbst family, Steve Hengeveld, BJ Baldwin, Jack Johnson, Bobby Ferro, Mark Stahl, Rod Hall, and the PPI Race Team. In the July 2017 issue, SCORE Journal highlights the career of Legendary Racer Rod Hall with one of his final interviews before his passing. Since 2017, during the SCORE Baja 1000 race week, SCORE Journal has surpassed 2.4 million readers, while the Spanish editions attract another 500K readers. SEMA SCORE Baja Experience in SCORE Journal had a unique street photo capturing the SCORE Baja 1000 racers cruising down the Las Vegas Strip. SCORE Journal features the original Vic Hickey Baja Boot in the June 2019 issue. Then gets an exclusive on the Glickenhaus Baja Boot II in the September 2019 issue. The 2021 Ford Bronco was featured in the November 2019 issue as part of Ford’s official launch of this newly designed SUV based on its Baja racing history. First studio shot to enhance the image for the annual Safety Equipment Guide. Photo shoot at JIMCO with Jimco employee and SCORE racer, Ramon Bio. The May 2020 issue had a record-setting 24 videos integrated into it. The publication began integrating video since its inception in 2015.

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