www.texasequineva.com • 26
The following series will feature mobile applications available for Apple and
Android users that offer many benefits for veterinary practitioners. Some of
these benefits include veterinary medical references, practice management
tools, and enhanced organization. Each installment in this series will briefly
highlight one mobile app and its use in the veterinary medical field.
MAILCHIMP:
Newsletters are a common method of engaging with clients, such as making
practice announcements and sending seasonal reminders. However, as with
social media marketing, newsletter marketing can be very time consuming
and is easily pushed to the bottom of the to-do list. This is where marketing
platforms, like Mailchimp, can help. Mailchimp is a one-stop, user-friendly
option for sending online newsletters and managing a client email list. With
both an online resource and free mobile application, Mailchimp users can
create and send newsletters from their computer, tablet, or phone. Users
can set up automated campaigns, for instance a welcome email for new
clients or happy birthday email for existing patients, and schedule future
newsletters in advance. In addition, Mailchimp provides detailed data
analysis so users can learn how clients are interacting with their newsletter,
such as what links are clinked on the most. The platform's capabilities
are also expanding and now users can even create Facebook ads through
Mailchimp. Mailchimp offers a free plan for up to 2,000 contacts and paid
plans start at about $10 per month.
Technology Technology
SerieS SerieS
ABOUT THE AUTHOR
Ginger Reed, VMD MBA, was born in eastern
Pennsylvania and graduated from the University of
Pennsylvania School of Veterinary Medicine in 2012. She
completed an internship and worked as an associate at
Rood and Riddle Equine Hospital before relocating to
the Austin area with her family in 2014 and starting her
ambulatory equine practice, Equipuncture Integrative
Veterinary Services. In fall 2019, she obtained her MBA
from Texas State University.
by Ginger Reed, VMD MBA
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