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Shareworks Compensation Executive Trends Report

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Page 15 of 15

2020 VC E XECUTIVE COMPENSATION SURVE Y TREND REPORT VP Growth VP Marketing An increased prominence of Growth and Marketing related roles was seen in 2020. This indicates a growing importance of user acquisition, customer adoption, and ultimately revenue. Marketing has traditionally been used to increase lead generation and sales, but we've seen a reenergized effort in this arena when implemented in conjunction with a growth leader. The growth function spans the organization to look at areas of optimization including, but not limited to business development, sales, product, and marketing for a holisitc approach to the customer journey. Talent Trends Learn how to get accurate benchmarking data at no cost and compensate your employees competitively. Access Option Impact for real-time compensation data for all levels from over 3000 participating companies—access is free for eligible companies! Contact us at compensation@shareworks.com or sign up at optionimpact.com. © 2021 Morgan Stanley Smith Barney LLC. Member SIPC. CRC 3550993 04/21 CS 9959828 04/21 VP People VP Human Resources 2020 showed a decrease in the prevalence of talent and human resources-related roles. This decrease could be tied to potential pauses in hiring due to COVID-19, outsourcing of the HR function, or the beginning of a shift from employee-focused organizations. 16 SHARE WORKS BY MORGAN STANLE Y This report provides a snapshot into the full VC Executive Compensation Survey, which is also published by Shareworks Compensation utilizing proprietary data. Survey data is of September 2020.

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