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SCORE Journal - The Official Publication of SCORE Off-Road Racing

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2021 Season Opener Exceeding Expectations! The 34th BFGoodrich Tires SCORE San Felipe 250 Presented by FORD was extremely successful on many levels, despite operating under COVID protocols once again. The return to the El Dorado Resort facilities gave SCORE and the participating teams a familiar location and COVID operational mandates that were once again successfully followed. The 2021 season opener saw a tremendous participation increase with the 268 entries being the 3rd largest race field in the 34-year history of this iconic race. SCORE Social media and outside coverage continued to set new audience reach levels for this race event with SCORE Live Stream, Social Media, Live Tracking and SCORE Journal numbers all setting new records. Highlight include: SCORE San Felipe 250 Race Weeks / April 11 - 23 SCORE Social Media Channels: SCORE Facebook People Reached: 1,709,658 Facebook Engagements: 518,345 Livestream Recorded Race Day Views / People Reached: 1,402,291 Total with Contingency views 33,639 Engagements SCORE Live Tracking / Record Level and Increases 809,259 Page Views 393,384 Unique Page Views / Traffic allocation for Race Weeks April 14- April 28 Weekly Unique Viewers – 589,534 SCORE Journal / March SCORE San Felipe 250 Preview Issue SCORE Journal March 2021 - 1,825,726 readers SCORE Journal Spanish Edition – 236,431 See you at the 53rd BFGoodrich Tires SCORE Baja 500, Presented by 4 Wheel Parts, June 9-13. Jim SCORE. JOURNAL MARKETING & SALES DIRECTOR Publisher Jim Ryan EDITORIAL DS Media LLC Dan Sanchez Mike Vieria Larry Saavedra Elijah Sanchez CONTRIBUTORS Stuart Bourdon Jack Wright GM SALES & DIGITAL OPERATIONS DerDiZ Media Inc. Todd Horne CREATIVE DIRECTOR DerDiZ Media Inc. Ashley Hanks Horne SCORE STAFF Dominic Clark, SCORE Media Operations ART EUGENIO SCORE Official Photographer Cover Photo Get Some Photo PUBLISHED BY SCORE MARKETING LLC 465 South Meadows Parkway #6 Reno, NV 89521, 775-852-8907 Cover and contents are protected by copyright and must not be reproduced in any form or in part, without the prior written consent of the publisher. ®

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